G5 Entertainment: Good cost control supports profitability, while growth remains soft

Research Update

2024-05-13

07:22

Analyst Q&A

Closed

Hjalmar Ahlberg answered 6 questions.

G5 reported lower-than-expected topline in Q1, while good cost control supported solid profitability and EBIT results close to our forecast. Looking forward, we have lowered our growth assumptions as revenue from new games looks to take longer time than we previously anticipated, however this is partly mitigated by lower opex assumptions.

HA

TO

Hjalmar Ahlberg

Tomas Otterbeck

Solid profitability in Q1

G5’s Q1-results were close to our expectations with revenue of SEK297m and EBIT of SEK39m (SEK30m adjusted for positive fx revaluations) which can be compared to our estimates of SEK317m and SEK31m, respectively. The company continued to see solid gross margin driven by growth of the G5 store and profitability was further supported by operational efficiency and UA investments in the low-end of historical average.

Short term growth outlook remains soft

Looking forward, the growth outlook remains soft and the company highlights seasonal challenges in Q2 and Q3 2024. New games has seen less revenue impact than we have estimated as improved monetization for Twilight Land looks to take more time than expected. The company remains committed to releasing 1-2 new games during 2024, although more likely in H2 rather than H1 2024

Estimates down by around 10%

We have lowered our growth assumptions on the back of the lower-than-expected topline in Q1 and the soft near-term outlook. With a growing game pipeline we still expect improved growth in 2025-26E but from a lower base. We lower EBITDA estimates by around 9-10% for 2025-26E while our base case is lowered to SEK315 (SEK330). The share currently trades at 2-3x 2024-25E EBITDA while our base case implies 8x 2024-25E EBITDA.

Key financials

SEKm202220232024e2025e2026e
Revenues1,400.11,319.91,198.01,253.31,316.0
Revenue Growth6.4%-5.7%-9.2%4.6%5.0%
EBITDA318.3278.9274.4278.8312.4
EBIT167.0111.4130.1131.7153.1
EBIT Margin11.9%8.4%10.9%10.5%11.6%
Net Income66.9127.6119.6115.2134.0
EV/Sales1.10.80.60.50.4
EV/EBITDA4.93.62.72.41.8
EV/EBIT9.49.15.75.13.7

Solid profitability in Q1

G5 reported revenue of SEK297m and EBIT of SEK39m (SEK30m adjusted for positive fx revaluations) which can be compared to our estimates of SEK317m and SEK31m, respectively. Gross margin was solid coming in at 68.1% and supported by continued growth of revenue from the G5 Store which saw 55% YoY growth and accounted for 13.5% of revenue in the quarter. The strong gross margin coupled with lower-than-expected UA costs (16.9% of revenue compared to our forecast of 19.5%), yielded an EBIT-margin of 10% (adjusted for positive fx impact) which was in line with our forecast. Cost control was also solid, with other opex seeing a sequential decline driven by lower R&D costs where the company highlighted potential for further efficiency improvement going forward.

G5 Results outcome
SEKmQ1 23Q2 23Q3 23Q4 23Q1 24EQ4 23ADiff, %
Revenue 345 331 327 317 317 297 -6%
Growth YoY, %4%-4%-9%-13%-8%-14%
Gross profit 233 223 222 214 217 202 -7%
Gross-margin67.4%67.4%68.1%67.6%68.5%68.1%
UA costs-61-62-63-60-62-50-19%
UA costs, % of sales-17.7%-18.6%-19.2%-19.1%-19.5%-16.9%
Other OPEX, ex D&A-93-83-87-104-86-76-11%
EBITDA 79 78 73 49 70 76 9%
EBITDA-margin22.8%23.6%22.2%15.6%22.0%25.5%
EBIT40392210313926%
EBIT-margin11.5%11.7%6.8%3.3%9.8%13.2%
Net income4840319283733%
EPS, SEK5.85.03.81.13.54.834%
Source: Redeye Research

Soft short-term growth outlook, but stable profitability

G5 saw a larger-than-expected revenue decline than we expected during Q1 2024. This came both on the back of a sequential decline in Sherlock and the Jewels family games while Twilight Land continued to see limited revenue contribution as G5 works on optimizing monetization for the game. G5 commented that Twilight Land was released in a more early stage than what is anticipated for future releases, suggesting a quicker path to meaningful revenue for future game releases. Looking forward, the company remains committed to releasing 1-2 new games during 2024, although more likely in H2 rather than H1 2024. Furthermore, the company highlights that it sees seasonal challenges in Q2 and Q3 suggesting that growth will remain subdued in the short term. On the positive side, G5 saw a sequential increase in monthly active users (MAU) which could be first sign that the revenue decline is bottoming. The company also saw continued growth of revenue generated from the G5 store and although the sequential increase has slowed down, there is likely more potential which should support a continued improvement of the gross margin.

G5 Entertainment: Revenue, gross profit and EBIT-margin

Estimates down by around 9-10%

In summary, we take down our short-term growth expectations on the back of the report and we now expect a small sequential revenue decline during Q2 and Q3 2024. While we continue to forecast growth in 2025-26E, it will come from a lower base. As such, we also lower our estimates for 2025-26E with EBITDA coming down c9-10%. While we have been overly optimistic about G5’s growth potential, we believe the risk for further negative surprises is limited as comps get easier while there is also increased potential from new game releases. The table below summarizes key financials for 2022-26E.

G5 Financials 2022-2026E
SEKm20222023Q1 24Q2 24EQ3 24EQ4 24E2024E2025E2026E
Revenue1,4001,3202972942963081,1981,2531,316
Growth Y/Y6.4%-5.7%-13.9%-11.2%-9.4%-2.8%-9.2%4.6%5.0%
Gross profit936892202201203212822871924
Gross margin66.9%67.6%68.1%68.4%68.7%69.1%68.6%69.5%70.3%
UA costs-335-246-50-51-52-54-207-226-237
UA, % of revenue-24.0%-18.6%-16.9%-17.5%-17.5%-17.5%-17.3%-18.0%-18.0%
Opex ex D&A-283-367-76-86-87-91-340-367-375
EBITDA31827976646468274279312
EBITDA-margin22.7%21.1%25.5%21.7%21.6%22.0%22.9%22.2%23.7%
D&A-151-157-37-37-36-35-144-147-159
Write-offs-73-110000000
Total opex-842-781-163-174-175-180-692-739-771
Total opex ex UA-507-535-113-122-123-126-485-514-534
EBIT adjusted16711139272833130132153
EBIT-margin11.9%8.4%13.2%9.3%9.5%10.6%10.9%10.5%11.6%
Net income adjusted15412837252529120115134
Net income reported6712837252529120115134
EPS adjusted, SEK18.716.14.83.13.23.715.214.617.0
EPS reported, SEK8.116.14.83.13.23.715.214.617.0
Source: Redeye Research

Valuation

On the back of the reduced estimates, we have lowered our valuation range. Our new base case stands at SEK315 (SEK330) and our bull case is lowered to SEK510 (SEK530) while the bear case is unchanged at SEK130. The base case implies a valuation of c8x 2024-25E EBITDA, while the five-year average NTM EV/EBITDA is c7x. The table below summarizes the assumptions for the valuation scenarios.

G5 Entertainment: Fair Value Range
SEKBear CaseBase CaseBull Case
Value per share130315510
Revenue CAGR 2025-20290%5%10%
Revenue CAGR 2030-20391%3%5%
Growth Terminal2%2%2%
EBITDA-margin 2025-203917%27%31%
EBITDA Terminal15%25%30%
Source: Redeye Research

Investment thesis

Case

Experienced free-to-play gaming group with strong position in its niche

G5 has a long history in gaming and since its foundation in 2001 it has created a strong position in its niche in the free-to-play gaming market. The company’s games portfolio is mainly tilted towards Match-3, Solitaire, Hidden Object and Word games that are popular in its core customer group which are women in the age of 35 and above. With a clear target group, the company has built a strong knowledge of its users which gives it an advantage investing in user acquisition (UA). This has helped the company to launch several successful game franchises such as the Jewels family of games, Secret Society, Homicide Squad, Mahjong Journey, Sherlock and Hidden City (licensed game). Looking forward we expect the company to continue its growth journey supported by its existing games coupled with a growing portfolio of new games. Furthermore, the company’s ongoing transition to a larger share of own games vs licensed games creates potential for margin improvement. Overall, we forecast that G5 will grow in line with the mobile gaming market with profit growing stronger than revenue.

Evidence

Solid growth in own games and improving profitability

While G5’s overall growth has been muted since 2018 due to a transition to own games vs licensed games, its own games have seen solid growth with a CAGR 28% in 2018-21 (share of revenue increase from 28% to 73%). The company has also held its UA investments stable in line with its typical range at 17-22%, albeit with some quarterly variations depending on growth opportunities. Together with lower license costs due to a larger share of own games and lower platform costs this has yielded a margin expansion with an gross-margin of 62% in 2021 vs 49% in 2018. The solid growth track record for its own games supports our view of continued growth and profitability improvement going forward.

Challenge

Highly competitive free-to-play games market

The key challenge for G5 to continue generate profitable growth in our view is the high competition in the free-to-play gaming market. Several games are launched each day and larger gaming groups has also increased its focus in the segment. However, with a niche focus where the company has established a market leading position, we believe the company is well placed vs competition.

Valuation

Base case DCF supported by solid cash generation and margin expansion

We find a base case valuation of SEK315 per share for G5 which is derived from a DCF-valuation. The base case implies an EV/EBITDA multiple of c. 7-8x on our 2024-25E EBITDA while the share has historically traded in a range of 3x to 12x twelve months forward EBITDA (average c7x). Our base case assumes growth of around 5% over 2025-29 and 3% over 2030-39 with a terminal growth of 2% by 2038E. We estimate an expanding EBITDA-margin reaching 30% by 2029E, whereafter we assume a gradual decline towards a terminal EBITDA-margin of 25% by 2039E.

Quality Rating

People: 4

G5's CEO and COO are the founders of the company and they are both large shareholders. The management and board have a long experience in the free-to-play gaming market. G5 have a strong capital allocation strategy distributing excess capital in forms of regular dividends and share buybacks.

Business: 3

G5 has a strong position in its niche in the free-to-play gaming market where it focus on genres for women aged 35 and above. Several games in the portfolio are evergreen titles creating stable revenues. The company distributes most of its titles via Microsoft and Apple while it also generates a small share of revenues from its own distribution platform.

Financials: 3

G5 has strong financials and improving profitability on the back of a growing mix of own games and lower fees from platform companies. Overall growth has been muted over 2018-21 but its own games are seeing solid double-digit growth. UA investments are typically stable at around 17-22% of revenue albeit with some quarters deviating depending on the ROI.

Financials

Rating definitions

The team

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