Starbreeze: Motivated relief rally

Research Update

2024-05-15

07:35

Redeye provides an research update following Starbreeze Q1-report; Some positive comments from management regarding an at least minor comeback for Payday 3 during the second quarter and stronger sales yet another quarter create some optimism for the future. Its third-party publishing business, led by the game Roboquest, also continues to add some optionality.

TO

JW

Tomas Otterbeck

John Westborg

Sales exceeded expectations for the third quarter in a row

Starbreeze's revenues exceeded our expectations for the quarter by 53%. At the same time, EBIT was in line with our expectations, due to a higher depreciation rate of Payday 3 and a one-time expense related to the employee incentive program linked to the launch of Payday 3. Nevertheless, cash flow remained strong, resulting in a cash position of SEK387m at the end of the quarter compared to SEK348m the quarter before.

At least a minor commercial comeback in H2

We continue to have relatively conservative sales estimates for Payday 3 despite another strong quarter that exceeded our expectations. Management was clear about its sales expectations both in the CEO statement and in the earnings call; Payday 3 will perform better in H2. However, we have lowered our Q2 estimates for conservative reasons and the fact that the next DLC has been delayed from spring to summer.

A positive enterprise value yet again

Before the Q1-result was announced the Starbreeze-stock was traded with a negative enterprise value (EV). Meaning the cash position and net debt was higher than the market cap. The motivated stock surge almost 20% on the report day the market cap is around SEK400m. We still believe the valuation of Starbreeze is too low, and that the company is a takeover target. Our fair value range is unchanged at SEK0.35-1.2 per share with a base case of SEK0.7 per share.

Key financials

SEKm202220232024e2025e2026e
Revenues122.5633.5190.1174.8720.8
Revenue Growth-2.6%417%-70.0%-8.1%312%
EBITDA66.3441.778.049.5516.2
EBIT6.7190.4-50.8-30.5220.9
EBIT Margin5.5%30.0%-26.7%-17.5%30.6%
Net Income-54.7154.2-45.9-22.5232.9
EV/Sales9.81.64.76.00.9
EV/EBIT1795.5-17.4-34.13.1

Investment thesis

Case

Masters of “Games as a Service”

Starbreeze has shown that the company can create recurring revenue from a loyal fanbase for a long period of time twice, both with Payday 2 and through the publishing success Dead by Daylight. With the release of the much awaited Payday 3, ten years after its forerunner, Starbreeze has a good chance to continue the successful journey with the Payday-franchise. Starbreeze has also started initiatives to develop a new game planned to be released in 2025/2026 and re-launched its publishing unit.

Evidence

Game launch is only the beginning

Payday 2 has generated net revenues of more than SEK1.3b to Starbreeze in ten years. An interesting aspect is that Payday 2 brought in “only” SEK120m in net income during the initial period after launch (in this case four and a half months) which shows how well Starbreeze manages the business model “Game as a Service”. Payday 3 has shown a major negative trend in engagement since its opening week, but so did Payday 2. We expect that the engagement will come back like last time, when new content has been launched.

Challenge

Key personnel have left the building

The success of Payday 3 ultimately is decided by the quality of the game, and how well it manages to serve loyal fans as well as create new ones the next-coming years. We would of course be more confident in the long-term quality assurance if more original creators (of Payday 1 and 2) were still operative in the company such as key game designer Ulf Andersson.

Challenge

A somewhat weak ownership

Starbreeze has no active major shareholders. Due to very bad risk management historically that ended in reconstruction in 2018, no founders, active personnel, or manager of the board have a significant shareholding. This, of course, weakens the incentives in the company to build great shareholder value.

Valuation

High dependence on one game launch

Starbreeze financial postition is strong after the succesful rights issue in june 2023 and the strong initial sales from Payday 3 of close to SEK500m. We expect a net cash position in Starbreeze of roughly SEK400m at the end of 2024. This is a major contrast to the SEK380m in debt Starbreeze had at the year-end of 2022. We assume Starbreeze is likely a takeover target.

Our Q1-comments

Starbreeze's net sales exceeded our expectations for the quarter by 53%. At the same time, EBIT was in line with our expectations, due to a higher depreciation rate of Payday 3 and a one-time expense related to the employee incentive program linked to the launch of Payday 3. Nevertheless, cash flow remained strong, resulting in a cash position of SEK387m at the end of the quarter compared to SEK348m the quarter before.

Payday 3 managed to surpass our conservative sales expectations once again this quarter. The game generated sales of approximately SEK23m, compared to Payday 2, which had much more modest sales of SEK11m. This contrasts with the same period last year when sales were over SEK26m. This means that the Payday game series contributed SEK8m higher net sales to Starbreeze during the quarter compared to last year. It's also worth noting that Starbreeze and its publishers share net sales (most likely equally), which means that Payday as a game series has an even better growth trajectory.

Starbreeze: Actuals vs estimates
(SEKm)Q1Q1EDiff
Net Sales56.637.053%
Direct Cost-86.5-32.0170%
Gross Profit-29.85.0-697%
Marketing Cost-7.4-4.8-55%
Admin Cost4.7-20.5-123%
Other Revenue9.20.0N/A
EBITDA48.57.7530%
EBIT-22.0-20.3-8%

Excluding effects from the personnel incentive program EBITDA was SEK28.6m.

The amortization of intangible assets was SEK71.8m, mostly related to amortizations of Payday 3. Trade receivables linked to PAYDAY 3 amounted to SEK 31.5 million. Starbreeze receives cash after its publisher Plaion receives cash. Starbreeze has issued an invoice for the share to which Starbreeze is entitled according to the terms of the revenue sharing agreement. This means that Starbreeze will continue to have a relatively healthy cash flow next quarter despite softer sales.

However, the low player activity in Payday 3 continues to raise questions about the game's future commercial potential. Several initiatives are underway to improve the game and better satisfy the loyal Payday player community. In the CEO statement, interim CEO Jurgen Goeldner mentions that the company has noticed a slight shift in sentiment towards the game, with more positivity and slightly higher player activity. The CEO statement also mentions that these initiatives are likely to show a more visible effect in Q3 and Q4 this year.

Financial projections

Starbreeze: Redeye estimates
(SEKm)Q1Q2EQ3EQ4E2024E2025E2026E
Net Sales56.635.044.454.1190.1174.8720.8
Direct Cost-86.5-24.0-25.0-27.0-162.5-100.0-315.3
Gross Profit-29.811.019.427.127.774.8405.5
Marketing Cost-7.4-5.2-4.0-5.8-22.4-21.3-66.4
Admin Cost4.7-19.4-18.6-22.8-56.1-84.0-118.1
Other Revenue9.20.00.00.00.00.00.0
EBITDA48.55.415.817.578.049.5516.2
EBIT-23.3-13.6-3.2-1.5-50.8-30.5220.9
Financial expenses2.40.90.90.95.00.00.0
Net Profit-24.2-12.7-2.3-0.6-45.9-30.5220.9
Gross margin-53%31%44%50%15%43%56%
EBITDA margin86%15%36%32%41%28%72%
EBIT margin-41%-39%-7%-3%-27%-17%31%
D&A-71.8-19.0-19.0-19.0-128.8-80.0-295.3

We continue to have relatively conservative sales estimates for Payday 3 despite another strong quarter that exceeded our expectations.  Management was clear about its sales expatiations both in the CEO statement and in the earnings call; Payday 3 will perform better in H2. At the moment approximately half of the development team (150 employees) are working on Payday 3. And many of them are trying to fix what’s according to the community is broken, the project called “Medic Bag”. These efforts will delay the new content package (DLC) that was planned to be released during the spring. The next DLC will therefore be released during the summer instead.

The seasonal pattern for Starbreeze and, more specifically, Payday 2 is that Q2 has strong sales due to the spring/summer sale on the PC platform Steam. This year, we are more uncertain about the positive effect as Payday 2 does not receive any significant new content, while Payday 3 still has very low player activity on Steam.

The optionality is instead, the third-party publishing game Roboquest. During Q1, third-party publishing accounted for more than SEK17m. During Q2 sales could be relatively evenly distributed between Payday 2 , Payday 3 and Roboquest.

We have lowered our estimates for Q2, due to a delayed Payday 3 DLC and a continued conservative approach regarding Payday 3. We estimate net sales of SEK35m (SEK50m) with an EBIT of SEK-13m (SEK-7m).

For the full-year of 2024, we estimate net sales of SEK190m (SEK181m). EBIT is almost unchanged (SEK50,8m versus SEK51.2m).

Valuation

The enterprise value (EV) at current levels around SEK0.27 per share is less than SEK50m. These are historically low levels for Starbreeze, and there is much indication that the IP rights for Payday are significantly more valuable despite the rough start for Payday 3. However, the market rarely looks beyond two years, and during this period, it is highly uncertain what profitability Starbreeze will demonstrate. Given Starbreeze's low enterprise value and focused business with a clean balance sheet, it cannot be ruled out that there are entities interested in acquiring Starbreeze with a bid premium, primarily to access its Payday brand. The most likely contenders, in our view, is currently Microsoft and Tencent. However, there are several other entities that may be interested.

Starbreeze: Scenarios
Base case2027E2028E2029ETerminal
Revenue567369268
Growth-22%-35%-27%2%
EBITDA206177130
EBITDA-margin36%48%49%55%
EBIT-margin-3%9%10%19%
Bull case
Revenue864838815
Growth1%-3%-3%2%
EBITDA320436416
EBITDA-margin37%52%51%42%
EBIT-margin12%27%26%24%
Bear case
Revenue306343380
Growth-6%12%11%2%
EBITDA86110120
EBITDA-margin28%32%32%28%
EBIT-margin8%12%12%10%
Source: Redeye Research

Quality Rating

People: 2

CEO is a game industry veteran. However, the senior team and the CEO have been together for less than five years. The company has an initiative program linked to Payday 3 quality and commercial success, which is positive according to our rating. The biggest reason for the relatively low score in the category “People” is that our new rating generates a lower score in “ownership”.  Starbreeze has no owner with a significant stake in the company in its leadership (the Board) or management. 

Business: 3

Starbreeze profitability in a three-year period depends on how successful Payday 3 becomes. Payday is a very strong brand. For example, approximately Payday has 8.5 million members within the PC-related community on Steam and 600-800 000 monthly active users. With Starbreeze “Game as a Service” business model, the company has proven for 10 years that its revenue could be described as recurring, which is s a strong sign of financial stability in its core business. However, by its nature, the gaming industry is very competitive, which results in a neutral score in our rating, despite some moats related to the Payday brand.

Financials: 2

Due to no major game releases in tha last few years the financial numbers is relatively weak. Two more points have been added in June 2023 due to the fact that Starbreeze after the right issue is debt free. Starbreeze therefore scores 5 out of 5 regarding its financial condition in our Redeye Rating.

Financials

Income statement
SEKm20232024e2025e2026e
Revenues633.5190.1174.8720.8
Cost of Revenue309.2162.5100.0315.3
Operating Expenses-117.4-50.325.3-110.7
EBITDA441.778.049.5516.2
Depreciation15.215.93.514.8
Amortizations233.681.680.0280.6
EBIT190.4-50.8-30.5220.9
Shares in Associates8.58.58.58.5
Interest Expenses39.74.50.000.00
Net Financial Items-36.6-4.50.000.00
EBT153.8-55.4-30.5220.9
Income Tax Expenses-0.390.040.000.00
Net Income154.2-55.4-22.5232.9
Balance sheet
Assets
Non-current assets
SEKm20232024e2025e2026e
Property, Plant and Equipment (Net)4.4183.5388.0565.2
Goodwill46.746.746.746.7
Intangible Assets453.8372.2299.240.8
Right-of-Use Assets6.26.2-0.24-0.24
Other Non-Current Assets17.917.90.000.00
Total Non-Current Assets537.5634.9742.1661.0
Current assets
SEKm20232024e2025e2026e
Inventories0.000.000.000.00
Accounts Receivable62.015.214.057.7
Other Current Assets164.215.214.057.7
Cash Equivalents347.8492.7336.0702.0
Total Current Assets574.0523.1363.9817.4
Total Assets1,111.51,158.11,106.11,478.3
Equity and Liabilities
Equity
SEKm20232024e2025e2026e
Non Controlling Interest0.000.000.000.00
Shareholder's Equity894.7928.2878.71,111.6
Non-current liabilities
SEKm20232024e2025e2026e
Long Term Debt0.000.000.000.00
Long Term Lease Liabilities0.160.160.160.16
Other Non-Current Lease Liabilities1.81.81.81.8
Total Non-Current Liabilities2.02.02.02.0
Current liabilities
SEKm20232024e2025e2026e
Short Term Debt0.000.000.000.00
Short Term Lease Liabilities6.56.56.56.5
Accounts Payable100.213.312.286.5
Other Current Liabilities108.1115.7115.1180.2
Total Current Liabilities214.8135.6133.9273.2
Total Liabilities and Equity1,111.51,065.81,014.61,386.8
Cash flow
SEKm20232024e2025e2026e
Operating Cash Flow114.6190.058.2580.2
Investing Cash Flow-202.4-195.0-215.0-214.1
Financing Cash Flow327.40.000.000.00

Rating definitions

The team

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