Better Collective: Solid Q1, uncertainty in Media partnerships
Research Update
2024-05-23
06:48
Analyst Q&A
Closed
Hjalmar Ahlberg answered 2 questions.
Redeye updates on Better Collective following Q1-results which were largely in line with expectations. While the company faces uncertainty from Media partnerships following a change in Google policy, the company reiterates its guidance for 2024, suggesting limited impact in the short term. The company also highlights its broad portfolio that generates traffic from different media channels which should also mitigate the potential negative impact in the longer term.
HA
AH
Hjalmar Ahlberg
Anton Hoof
Better Collective reported revenue of EUR95m and EBITDA of EUR29m for Q1 2024 which can be compared to our forecast of EUR93m and EUR29m, respectively. The slightly stronger than expected topline was driven by North America while Europe & RoW saw revenue in line with our expectations. As expected, the EBITDA-margin of 31% was softer than Q1 last year owing to the transition to revenue-share and the consolidation of Playmaker Capital which initially will impact profitability negatively, as it transitions to an increased mix of performance marketing revenue.
Better Collective stated in its Q1-report that its traffic and ranking in Media partnerships has been impacted negatively following a Google policy change on May 5. While it is too early to say how this will impact in the longer term, the company reiterated its guidance for the full year, suggesting limited impact in the short term. Furthermore, the company highlights its broad portfolio of assets with traffic from many channels providing optionality which can mitigate potential negative longer-term impact.
While the update regarding Media partnerships adds uncertainty in the short term, the reiterated guidance provides support to our estimates. The company is also heading into a busy sport event schedule, including the UEFA EURO 2024, which should be supportive for the business in general. Still, allowing for some uncertainty in the near term, we have slightly trimmed our 2024E estimates (EBITDA down 2%) while we leave 2025-26E estimates unchanged.
EURm | 2022 | 2023 | 2024e | 2025e | 2026e |
Revenues | 269.3 | 326.7 | 407.7 | 472.3 | 531.3 |
Revenue Growth | 52.1% | 21.3% | 24.8% | 15.8% | 12.5% |
EBITDA | 85.1 | 111.1 | 130.4 | 161.7 | 190.9 |
EBIT | 70.4 | 82.8 | 86.4 | 115.8 | 144.6 |
EBIT Margin | 26.2% | 25.4% | 21.2% | 24.5% | 27.2% |
Net Income | 48.1 | 39.8 | 51.1 | 80.8 | 108.4 |
EV/Sales | 3.6 | 4.9 | 3.8 | 3.0 | 2.4 |
EV/EBITDA | 11.5 | 14.5 | 11.8 | 8.8 | 6.7 |
EV/EBIT | 13.9 | 19.5 | 17.8 | 12.3 | 8.8 |
Better Collective reported revenue of EUR95m and EBITDA of EUR29m for Q1 2024 which can be compared to our forecast of EUR93m and EUR29m, respectively. The slightly stronger-than-expected topline was driven by North America which saw revenue of EUR34m while we expected EUR32m. Organic growth in North America was minus 22% in US as the company met tough comps in US owing to the launches of sports betting in Ohio last year coupled with the continued transition to revenue-share based income in US. Europe & Row reported revenue of EUR61m which was in line with our forecast. The segment saw organic growth of 5% despite a soft sport win margin and fewer soccer matches than last year. Overall NDC intake was 450k which was around the average level seen during 2023 and with 77% on revenue-share this supports growth of recurring revenue going forward.
While topline was slightly higher than expected, EBITDA was in line with our forecast. EBITDA-margin was also largely as expected with opex being in line with our estimate. As expected, the margin was down compared to Q1 2023 owing to the transition to revenue-share income in US and the acquisition of Playmaker Capital. Better Collective stated that Playmaker was consolidated from February and contributed with revenue of EUR7m and break-even EBITDA while performance is expected to improve over the year. The table below summarizes Q1-results outcome compared to our forecasts.
Better Collective: results outcome | |||||||
EURm | Q1 23 | Q2 23 | Q3 23 | Q4 23 | Q1 24E | Q1 24A | Diff, % |
Revenue | 87.9 | 78.1 | 75.4 | 85.2 | 93.1 | 95.0 | 2.0% |
OW North America | 37.1 | 22.9 | 22.5 | 27.1 | 32.2 | 34.0 | 5.6% |
OW Europe & RoW | 50.8 | 55.2 | 52.9 | 58.1 | 60.9 | 61.0 | 0.2% |
Direct costs | -27.1 | -22.0 | -25.7 | -24.4 | -27.0 | -27.9 | 3.4% |
Gross profit | 60.8 | 56.1 | 49.8 | 60.8 | 66.1 | 67.1 | 1.5% |
Staff costs | -21.2 | -21.4 | -23.4 | -22.9 | -28.8 | -28.7 | -0.4% |
Other costs | -6.3 | -6.0 | -6.8 | -8.3 | -8.5 | -9.4 | 10.3% |
EBITDA adj | 33.3 | 28.7 | 19.6 | 29.5 | 28.8 | 29.0 | 0.8% |
EBIT | 28.1 | 20.7 | 11.5 | 20.6 | 17.5 | 16.8 | -4.1% |
Net income | 20.9 | 8.3 | 3.1 | 7.5 | 10.1 | 7.6 | -25.3% |
EPS reported | 0.36 | 0.14 | 0.05 | 0.13 | 0.17 | 0.13 | -23.2% |
Source: Redeye Research |
The update regarding ranking and traffic on Better Collective’s Media partnerships following the Google policy change on May 5 has created uncertainty for the outlook of this product going forward. Better Collective stated that it is working with all parties to address the changes, but it is unclear if the impacted assets can recover. We expect to understand more of the impact in the coming quarters as Better Collective assesses the longer-term implications. In the short term, the financial impact is likely limited for revenue generation as Better Collective mainly works with revenue-share contracts on Media partnerships. However, with limited disclosure on revenue generation and costs related to Media partnerships, it is difficult to estimate any financial effects. A potential negative effect in the short term could be seen in the NDC intake, as this is correlated with traffic. On the other hand, Better Collective also commented that its owned and operated sports media assets have seen increased traffic following the policy update. We think this exemplifies the strength of having a broad portfolio of assets with traffic from different media channels.
While Q1-results were solid, the update on Media partnership has added uncertainty to the near-term outlook. As stated, traffic and ranking has initially been impacted negatively, however it is more difficult to assess the impact on revenue and earnings. Furthermore, Better Collective reiterated its guidance for 2024 (revenue of EUR395m-EUR425m and EBITDA of EUR130m-140m), which was recently raised in connection with the acquisition of AceOdds on May 16 (previous guidance was revenue of EUR390m-420m and EBITDA of EUR125m-135m). This also suggests limited impact in the short term. The company has a solid track record of achieving its targets which adds credibility to the guidance in our view. However, considering that the company comments that it is working on adapting to the changes related to Media partnerships, we trim our 2024E EBITDA estimate to the lower end of the company’s guidance. We now forecast topline of EUR408m and EBITDA of EUR130m compared to previously EUR407m and EUR133m, respectively. Our 2025-26E remains unchanged as well, although we acknowledge somewhat increased estimate risk given limited visibility on the potential longer-term impact on Media partnerships. The table below summarizes key financials for 2022-26E.
Better Collective: Financial forecasts | |||||||||
EURm | 2022 | 2023 | Q1 24 | Q2 24E | Q3 24E | Q4 24E | 2024E | 2025E | 2026E |
Revenue | 269 | 327 | 95.1 | 99.3 | 102.6 | 110.7 | 408 | 472 | 531 |
Growth, % | 52% | 21% | 8% | 27% | 36% | 30% | 25% | 16% | 13% |
Ow organic, % | 34% | 13% | -6% | 10% | 18% | 18% | 9% | 14% | 13% |
North America | 99 | 110 | 34.0 | 33.2 | 38.1 | 41.4 | 147 | 176 | 198 |
Europe & RoW | 171 | 217 | 61.0 | 66.1 | 64.4 | 69.3 | 261 | 296 | 333 |
North America Y/Y (%) | 110% | 11% | -8% | 45% | 69% | 53% | 34% | 20% | 13% |
Europe & RoW Y/Y (%) | 31% | 27% | 20% | 20% | 22% | 19% | 20% | 13% | 13% |
Direct costs | -92 | -99 | -27.9 | -29.3 | -30.3 | -32.1 | -120 | -143 | -161 |
Staff costs | -69 | -89 | -28.7 | -29.8 | -30.3 | -30.9 | -120 | -130 | -140 |
Other costs | -23 | -27 | -9.4 | -9.5 | -9.5 | -9.5 | -38 | -38 | -40 |
EBITDA adj | 85 | 111 | 29.0 | 30.8 | 32.5 | 38.2 | 130 | 162 | 191 |
EBITDA adj (%) | 32% | 34% | 31% | 31% | 32% | 34% | 32% | 34% | 36% |
Non-recurring | 0 | -2 | -2.5 | 0.0 | 0.0 | 0.0 | -3 | 0 | 0 |
EBITDA | 85 | 109 | 26.5 | 30.8 | 32.5 | 38.2 | 128 | 162 | 191 |
EBITDA (%) | 32% | 33% | 28% | 31% | 32% | 34% | 31% | 34% | 36% |
EBIT | 70 | 81 | 16.8 | 19.4 | 21.0 | 26.6 | 84 | 116 | 145 |
EBIT (%) | 26% | 25% | 18% | 20% | 21% | 24% | 21% | 25% | 27% |
Net income adj. | 48 | 42 | 10.1 | 12.3 | 13.5 | 17.7 | 54 | 81 | 108 |
Net income | 48 | 40 | 7.6 | 12.3 | 13.5 | 17.7 | 51 | 81 | 108 |
EPS adj, EUR | 0.9 | 0.8 | 0.16 | 0.20 | 0.22 | 0.28 | 0.9 | 1.3 | 1.7 |
EPS, EUR | 0.9 | 0.7 | 0.12 | 0.20 | 0.22 | 0.28 | 0.8 | 1.3 | 1.7 |
Source: Redeye Research |
With limited changes to our estimates, our valuation range remains unchanged. The base case stands at SEK400 while the bull case is SEK540 and the bear case SEK210. Our base case implies an EV/EBITDA of 18x 2024E and 15x 2025E. The share currently trades at c12x EV/EBITDA 2024E and 9x EV/EBITDA 2025E while the historical average NTM EV/EBITDA is around 12x. The table below summarizes key assumptions for our valuation scenarios.
Better Collective: Fair Value Range | |||
SEK | Bear Case | Base Case | Bull Case |
Value per share | 210 | 400 | 540 |
Revenue CAGR 2025-2029 | 8% | 12% | 14% |
Revenue CAGR 2030-2039 | 3% | 5% | 6% |
Growth Terminal | 2% | 2% | 2% |
EBITDA-margin 2025-2039 | 28% | 34% | 37% |
EBITDA Terminal | 25% | 30% | 33% |
Source: Redeye Research |
Case
Profitable growth supported by booming sports betting market in Americas
Evidence
Solid track record by owner operated management team
Challenge
High growth in US will drive increased competition
Valuation
Base case DCF driven by US growth – implies valuation in higher end of historic EV/EBITDA range
People: 4
We regard management as capable, with notable industry experience. Impressively, Jesper Søgaard and Christian Kirk Rasmussen have taken Better Collective from a single site to the world’s leading sports betting affiliate. However, board members average a relatively short history with the company. The founders, who are also part of top management, hold the majority of the shares. We consider this positive as this creates long-term alignment with shareholders. Chairman of the board Jens Bager, as well as other board members and the CFO also have significant shareholdings. This strengthens the ownership structure further. Moreover, Better Collective has several institutional investors among its largest owners, which we view as a further stamp of quality.
Business: 4
The bulk of sales are generated from regulated markets, which mitigates regulatory risk. The US market and several large South American markets offers a large potential for Better Collective, as they are being regulated. The operations are also highly scalable, and the gross margin is above 60%, including Paid Media. Better Collective’s community sites create network effects and barriers against new competitors. Moreover, much of the sites’ traffic is direct, leading to low dependence on Google and expensive paid media compared to peers. On the negative side, Better Collective is still exposed to regulatory risks and potential margin pressure. Furthermore, despite its rapid growth pace Better Collective still has strong EBITDA margin of above 30% with strong cash flow.
Financials: 4
Better Collective is a very active and successful industry consolidator with several acquisitions carried through in the last years. While this can increase leverage in the short term the company’s strong cash generation means this quickly improves and opens for further growth by acquisitions.
Income statement | |||||
EURm | 2022 | 2023 | 2024e | 2025e | 2026e |
Revenues | 269.3 | 326.7 | 407.7 | 472.3 | 531.3 |
Cost of Revenue | 92.2 | 99.3 | 119.6 | 142.8 | 160.7 |
Operating Expenses | 92.0 | 116.3 | 157.6 | 167.8 | 179.7 |
EBITDA | 85.1 | 111.1 | 130.4 | 161.7 | 190.9 |
Depreciation | 2.3 | 4.0 | 5.8 | 5.9 | 6.4 |
Amortizations | 12.3 | 24.3 | 38.2 | 40.0 | 40.0 |
EBIT | 70.4 | 82.8 | 86.4 | 115.8 | 144.6 |
Shares in Associates | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Interest Expenses | 9.6 | 28.9 | 17.1 | 8.0 | 0.00 |
Net Financial Items | -5.4 | -22.9 | -15.5 | -8.0 | 0.00 |
EBT | 65.0 | 58.0 | 68.3 | 107.8 | 144.6 |
Income Tax Expenses | 16.9 | 18.2 | 17.2 | 26.9 | 36.1 |
Net Income | 48.1 | 39.8 | 51.1 | 80.8 | 108.4 |
Balance sheet | |||||
Assets | |||||
Non-current assets | |||||
EURm | 2022 | 2023 | 2024e | 2025e | 2026e |
Property, Plant and Equipment (Net) | 8.8 | 21.6 | 17.8 | 14.2 | 10.5 |
Goodwill | 183.9 | 255.1 | 348.2 | 348.2 | 348.2 |
Intangible Assets | 487.5 | 546.4 | 610.5 | 579.9 | 550.6 |
Right-of-Use Assets | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Other Non-Current Assets | 9.9 | 9.0 | 9.0 | 9.0 | 9.0 |
Total Non-Current Assets | 690.2 | 832.1 | 985.5 | 951.4 | 918.3 |
Current assets | |||||
EURm | 2022 | 2023 | 2024e | 2025e | 2026e |
Inventories | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Accounts Receivable | 53.2 | 49.0 | 71.3 | 82.6 | 93.0 |
Other Current Assets | 10.3 | 13.3 | 20.4 | 23.6 | 26.6 |
Cash Equivalents | 31.5 | 43.6 | 138.2 | 254.8 | 397.8 |
Total Current Assets | 95.0 | 105.8 | 229.9 | 361.0 | 517.3 |
Total Assets | 785.2 | 937.9 | 1,215.5 | 1,312.4 | 1,435.6 |
Equity and Liabilities | |||||
Equity | |||||
EURm | 2022 | 2023 | 2024e | 2025e | 2026e |
Non Controlling Interest | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Shareholder's Equity | 412.9 | 435.3 | 707.5 | 788.3 | 896.7 |
Non-current liabilities | |||||
EURm | 2022 | 2023 | 2024e | 2025e | 2026e |
Long Term Debt | 201.7 | 248.7 | 248.7 | 248.7 | 248.7 |
Long Term Lease Liabilities | 5.0 | 13.3 | 13.3 | 13.3 | 13.3 |
Other Non-Current Lease Liabilities | 100.6 | 137.1 | 137.1 | 137.1 | 137.1 |
Total Non-Current Liabilities | 307.2 | 399.1 | 399.1 | 399.1 | 399.1 |
Current liabilities | |||||
EURm | 2022 | 2023 | 2024e | 2025e | 2026e |
Short Term Debt | 1.1 | 0.00 | 0.00 | 0.00 | 0.00 |
Short Term Lease Liabilities | 1.7 | 2.7 | 2.7 | 2.7 | 2.7 |
Accounts Payable | 22.3 | 27.8 | 40.8 | 47.2 | 53.1 |
Other Current Liabilities | 40.1 | 73.0 | 65.4 | 75.1 | 84.0 |
Total Current Liabilities | 65.1 | 103.5 | 108.9 | 125.0 | 139.8 |
Total Liabilities and Equity | 785.2 | 937.9 | 1,215.5 | 1,312.4 | 1,435.6 |
Cash flow | |||||
EURm | 2022 | 2023 | 2024e | 2025e | 2026e |
Operating Cash Flow | 48.2 | 89.0 | 71.1 | 128.4 | 156.3 |
Investing Cash Flow | -112.6 | -106.2 | -123.6 | -11.8 | -13.3 |
Financing Cash Flow | 65.7 | 29.3 | 147.1 | 0.00 | 0.00 |
Disclosures and disclaimers