Bredband2: Continued margin focus

Research Update

2023-02-09

08:59

Redeye makes minor forecast adjustments following Bredband2’s Q4 2022 report, where the sales were largely in line, while the EBITDA and EBIT margin came in slightly below. Accordingly, the forecast adjustments give rise to a new fair value range.

JS

FN

Jacob Svensson

Fredrik Nilsson

Contents

Investment Thesis

Sales largely in line with slightly softer margins

Customer base and ARPC

Estimate changes and financial forecast

Valuation

Quality rating

Financials

Rating definitions

The team

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Q4 2022: Sales as expected with slightly lower margins

Q4 2022 sales amounting to cSEK383m, corresponding to a 2% y/y growth, which was largely in line with our expectations. The net customer intake of broadband customers via fibre turned negative at 1,900 q/q, while the gross margin fell short at 34.4% versus an estimated 35.3%. Despite slightly lower OPEX offsetting the lower gross margin to some extent and recently suggested margin prioritising from management, the EBITDA margin amounted to 15.5% (16.4%), compared to an estimated 15.9%.

Continued margin focus ahead

Looking ahead, management has stated continued margin prioritising, which will likely continue to affect its customer intake in the next few quarters. However, management sees this as temporary, and looking further into 2023, Bredband2 aims to maintain solid margins while increasing its organic growth focus, seeing solid growth prospects both within its private- and corporate segments.

Estimate changes with a new fair value range

On the back of Bredband2’s Q4 2022 report, we make minor 2023e and 2024e forecast adjustments. We cut our sales, gross margin and OPEX assumptions for the period, leading to slightly lowered margin assumptions. Consequently, our DCF gives rise to a new Base Case of SEK1.9 (2.0) per share and new Bear and Bull Cases of SEK1.0 (1.2) and SEK2.5 (2.7).

Key financials

SEKm202120222023e2024e
Revenues1,511.91,531.41,553.91,589.7
Revenue Growth91.9%1.3%1.5%2.3%
EBITDA219.5241.3248.9254.6
EBIT93.994.8101.9117.9
EBIT Margin6.2%6.2%6.6%7.4%
Net Income81.272.972.685.6
EV/Revenue1.30.80.70.7
EV/EBIT21.713.111.09.0

Investment Thesis

Case

Growth through the fibre wave, with subsequent margin expansion

Considering Bredband2’s strong market position in the structural growing fibre market, we believe the company has a solid chance to grow thanks to the fibre wave and the phasing-out of outdated technologies. As Bredband2 is an operator solely with fibre technology and has a scalable, non-cyclical, recurring business, we argue the company is well-positioned to grow sales stable over time with expanded margins. Solid reports and potential acquisitions serve as the key catalysts.

Evidence

Strong market position and scalability support our view

Bredband2 has a clear market position in the Swedish fibre niche, being the no.3 with over 450,000 private customers. Thanks to its strong position in a market where scale matters and a track record of expanded customer base and ARPC (average revenues per customer), we see a significant cross- and up-selling potential to drive growth. In addition, its history of internal efficiency improvements and scalability hints that growth can derive from minimal cost increases, implying future margin expansion.

Challenge

Intense competition and maturing market

The market is characterized by intense competition, where larger players can cause growth and margin pressure. However, we argue Bredband2 has strengthened its position on the latter, not least through the A3 acquisition in 2020, taking a clear market position. In addition, as selling such a generic product makes customers’ decisions highly price-based, we claim that Bredband2’s low investment needs, internal efficiency and lower price strategy provide a solid competitive advantage.

Challenge

Dependence on network owners

Market players depend highly on the network owners, implying that increased network fees (COGS) can pressure gross margins. At the same time, as customers’ buying decisions are largely price-based, this instead applies gross margin pressure in the other direction. However, Bredband2 has historically managed to offset reduced gross margins superbly in the past by improving its internal efficiency as revenues have grown, thanks to its scalability in other OPEX.

Valuation

Low valuation does not reflect its market position

Based on our DCF model, we see a fair value of SEK1.9 per share in our Base Case and SEK1.0 and SEK2.5 per share in our Bear and Bull Cases, respectively. Given Bredband2’s robust market position and potential to capitalise on its substantial customer base, we argue that Bredband2 is well-positioned to grow stable sales over time with future margin expansion. Consequently, we do not believe the current valuation multiples reflect its full potential.

Sales largely in line with slightly softer margins

Q4 2022 sales amounting to SEK382.8m, corresponding to approximately 2% y/y growth, which was largely in line with our expectations. The net customer intake of broadband customers via fibre turned negative at 1,900 q/q, while the gross margin fell short at 34.4% versus an estimated 35.3%, a slight decrease both y/y (36.8%) and sequential from 34.8% in Q3 2022. According to management, the gross margin has been affected by price hikes from the network owners, which is expected to continue in 2023. However, Bredband2 has offset it with its own price hikes.

Despite slightly lower OPEX offsetting the lower gross margin to some extent and recently suggested margin prioritising from management, the EBITDA margin amounted to 15.5% (16.4%), compared to an estimated 15.9%, while the EBIT margin came in at 6.1% (7.1%) compared to our expected 6.4%.

As such, Bredband2’s Q4 2022 came in largely in line with our sales expectations while showing slightly softer margins. We believe the somewhat lower margins stemmed from a decreased share of corporate sales as well as price hikes implemented in the middle of the quarter, implying an increased churn instantly (or even before, as customers are notified in advance) while not contributing to the sales fully in the quarter. 

According to management, prioritising margins is expected to have a sequential positive effect from here and onwards, which may continue to affect customer intake. However, management sees this as temporary, and looking further into 2023, Bredband2 aims to maintain solid margins while increasing its organic growth focus.

The increased margin prioritising is expected to come from several areas, such as the dynamics of price-based campaigns and marketing activities, margin-enhancing activities within certain customer segments and seeing over infrastructure since the merge with A3, thus reducing costs that way.

Customer base and ARPC

The total broadband customers via fibre amounted to 458,500 (435,500) by the end of Q4 2022. Despite the negative net customer intake of 1,900 in the quarter, Bredband2 growth witnesses ARPC improvements. As such, Bredband2’s price increase implemented in Q4 seems to offset the customer churn to some extent, which we like to see.

Despite the fact that it will gradually become harder to grow the customer base due to the market characteristics and competition, we see several ARPC growth drivers ahead, such as the structural demand for faster internet access, price hikes, and upselling from additional services. 

In addition, Telia recently announced further price hikes (two in 2022) for some of its broadband subscriptions via fibre in Sweden, with increases of 9-10%, which will be implemented from March 2023. As such, we believe this will make an interesting opportunity for lower-price suppliers like Bredband2 either to raise prices and still be one of the cheapest in the market or to retain price levels to attract further customers. However, bredband2 still needs to parry the price increase from the network owners, implying the need to pass on the costs to its customers to avoid squeezing margins.

Estimate changes and financial forecast

Following Bredband2’s Q4 2022 report, we make minor 2023e and 2024e forecast adjustments. First, we lower our sales assumptions slightly for the period, corresponding to 1.5% (1.7%) and 2.3% (2.5%) y/y growth, respectively. This is due to our expectation of a somewhat softer customer intake going forward, while price hikes will offset that to some extent. Moreover, Bredband2 has, in combination with its margin prioritising, also stated an increased organic growth focus in 2023, which we believe will take part in the latter part of the year leading to stronger growth in H2. 

In addition, we decrease our 2023e and 2024e gross margin assumptions slightly while we also trim our OPEX assumptions for the same period. Altogether, it gives rise to a slightly lower EBITDA margin than previously, but still, a slight margin expansion compared to 15.8% in 2022. We argue that this is supported by management prioritising margins and continued internal efficiency improvements.

Valuation

Our DCF renders a new fair value range due to the abovementioned forecast adjustments. Our new Base Case is SEK1.9 (2.0) per share, while our Bear and Bull Cases are SEK1.0 (1.2) and SEK2.5 (2.7), respectively. 

With a share that has headed south, Bredband2 is currently trading at historically low multiples, with an EV/lease adj. FCF of approximately 9x 2023e ( and an EV/EBITDA of ~5x).

Quality rating

People: 4

The CEO, Daniel Krook, has been in the industry and at the company for a long time and, therefore, has solid market knowledge. Krook has also been at the forefront of the new strategy that has transformed Bredband2 into a profitable growth machine. The company makes well-balanced reinvestments of its stable cash flows but can also distribute money to shareholders. Bredband2 has an active major owner in Anders Lövgren, who is the chairperson and holds around 13% of the shares. The rest of the board generally has large shareholdings as well. The CEO owns ~1.5% of the company.

Business: 4

Bredband2 receives a high Business rating due to several aspects. Bredband2 is the third-largest fibre player among Swedish consumers and benefits from its positioning in the fast-growing fibre segment in a market where scale matters. Bredband2 has offset gross margins pressure by internal efficiency, which its asset-light business model can explain (low investment needs), not owning the underlying infrastructure, combined with its in-house developed CRM system called BOSS. Furthermore, the recurring revenues and the characteristics of its products being sold give rise to a stable, non-cyclical business with a strong cash conversion.

Financials: 3

Bredband2 receives the actual Financial rating for several reasons. On the positive side, the company has healthy profitability and reliable recurring cash flows that have increased gradually in recent years (customers pay in advance and with low investment needs), supporting its relatively high dividend. Also, we believe its financial position is solid. On the other hand, its gross and EBIT margins are relatively low, and the sales growth rate has decreased in recent years. However, the profitability can increase if the corporate side (higher gross margins) takes off to a greater extent.

Financials

Income statement
SEKm2020202120222023e2024e
Revenues787.91,511.91,531.41,553.91,589.7
Cost of Revenue529.3978.4995.51,009.31,027.3
Operating Expenses179.2314.0294.6295.8307.8
EBITDA79.4219.5241.3248.9254.6
Depreciation15.315.317.818.317.5
Amortizations21.336.842.943.231.8
EBIT42.893.994.8101.9117.9
Shares in Associates0.000.000.000.000.00
Interest Expenses0.000.0010.510.410.0
Net Financial Items0.000.00-10.5-10.4-10.0
EBT42.384.784.491.5107.9
Income Tax Expenses11.43.511.518.822.2
Net Income30.981.272.972.685.6
Balance sheet
Assets
Non-current assets
SEKm2020202120222023e2024e
Property, Plant and Equipment (Net)32.732.242.043.945.5
Goodwill668.4652.8644.3644.3644.3
Intangible Assets122.1119.2117.774.542.7
Right-of-Use Assets0.00249.4271.7271.7271.7
Other Non-Current Assets47.232.024.224.224.2
Total Non-Current Assets870.31,085.61,099.91,058.61,028.4
Current assets
SEKm2020202120222023e2024e
Inventories6.74.44.45.45.6
Accounts Receivable99.968.667.968.469.9
Other Current Assets51.948.720.223.323.8
Cash Equivalents119.3125.5116.9169.6222.7
Total Current Assets277.7247.1209.4266.7322.0
Total Assets1,148.01,332.81,309.31,325.21,350.4
Equity and Liabilities
Equity
SEKm2020202120222023e2024e
Non Controlling Interest0.000.000.000.000.00
Shareholder's Equity508.9534.7531.0527.0541.5
Non-current liabilities
SEKm2020202120222023e2024e
Long Term Debt102.253.331.731.731.7
Long Term Lease Liabilities0.00149.5166.1166.1166.1
Other Non-Current Lease Liabilities32.423.721.021.021.0
Total Non-Current Liabilities134.6226.5218.8218.8218.8
Current liabilities
SEKm2020202120222023e2024e
Short Term Debt48.343.321.721.721.7
Short Term Lease Liabilities0.0082.694.794.794.7
Accounts Payable183.9162.4165.2167.8171.7
Other Current Liabilities272.3283.3277.9295.2302.0
Total Current Liabilities504.5571.6559.5579.4590.1
Total Liabilities and Equity1,148.01,332.81,309.31,325.21,350.4
Cash flow
SEKm2020202120222023e2024e
Operating Cash Flow115.7151.0257.5234.9230.8
Investing Cash Flow-115.1-26.6-53.9-20.2-19.1
Financing Cash Flow-34.9-118.2-212.3-162.0-158.6

Rating definitions

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Contents

Investment Thesis

Sales largely in line with slightly softer margins

Customer base and ARPC

Estimate changes and financial forecast

Valuation

Quality rating

Financials

Rating definitions

The team

Download article