Proact: Efficiency Measures Paying Off

Research Update

2023-10-31

06:45

Redeye retains its positive view of Proact following a solid Q3 report, with the positive highlights being strong organic growth in recurring revenue and an improved Gross margin. Business Unit Nordic & Baltics had a very strong quarter, while the remaining Business Units were soft.

FN

Fredrik Nilsson

Contents

Comments on the Business Units

Financial Forecasts

Valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

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Soft Systems, Solid Services – Again

Sales declined by 3% y/y, somewhat below our forecast of -1%. Organic growth was -8%. The volatile System revenue fell 14% y/y, about 7% below our expectations. All three Service revenue types beat our estimates slightly – just as in Q2. The recurring revenue (Cloud and Support) grew by 9% organically y/y, and the ARR was SEK1 747m. We believe that is a relatively strong level, and the trend since 2021 has been strong.

Efficiency Measures Boosting the Gross Margin

The gross margin improved y/y by one percentage point, which is quite substantial in a business like Proact with ~6% in EBITA margins. The improvement suggests that the service delivery’s cost-efficiency and general efficiency measures had a positive effect. It is encouraging to see Proact now being able to compensate for cost inflation by efficiency measures, as that has been its main issue lately, in our view.

New Base Case SEK110 (115)

We lowered our Base Case to SEK110 (115) largely because we increased our risk-free rate from 2.5% to 3%, resulting in a higher WACC. While the important group-wide figures gross margin and recurring revenue growth are in a positive trend, earnings’ momentum is primarily concentrated on the Nordics and Baltics. To strengthen the long-term case, where expansion in Europe, partly by M&A, is crucial, we believe it is important to see an improvement in the other Business Units.

Key financials

SEKm2020202120222023e2024e
Revenues3,633.13,524.94,756.94,775.04,979.7
Revenue Growth6.6%-3.0%35.0%0.4%4.3%
EBITDA369.4358.7479.6467.0540.4
EBIT182.0176.2272.5248.5291.4
EBIT Margin5.0%5.0%5.7%5.2%5.9%
Net Income132.4130.5203.2180.6205.9
EV/Revenue0.70.80.50.50.4
EV/EBIT13.815.29.38.86.7

Sales declined by 3% y/y, somewhat below our forecast of -1%. Organic growth was -8%. The volatile System revenue fell 14% y/y, about 7% below our expectations. All three Service revenue types beat our estimates slightly – just as in Q2. The recurring revenue (Cloud and Support) grew by 9% organically y/y, and all Business Units had organic growth in ARR. We believe that is a relatively strong level, and the trend since 2021 has been strong. The ARR (annual recurring revenue) was SEK1 747m (1 479). While System revenue, as mentioned, tends to be volatile, making quarterly swings hard to interpret, the solid trend in recurring revenue is just what we like to see in Proact. However, as the System revenue growth and the intake of new cloud contracts have declined somewhat in recent quarters, we expected a slight decline in organic growth in recurring revenue going forward.

The net intake of new cloud contracts was SEK119m (158). Management believes the somewhat lower pace is due to timing effects rather than softer demand – which, however, was mentioned in Q2 as well. Also, management states that the number is hurt by some customers wanting more flexibility, resulting in potential volumes Proact cannot add to the intake number. Thus, the implications of the cloud contracts intake number are more unclear from now on, as a softer number does not necessarily imply weaker cloud revenue growth.

Gross profit was in line with our expectations, following a somewhat higher gross margin, while sales, as mentioned, was slightly lower than estimated. The gross margin also improved y/y by one percentage point, which is quite substantial in a business like Proact with ~6% in EBITA margins. The improvement suggests that the service delivery’s cost-efficiency and general efficiency measures had a positive effect. It is encouraging to see Proact now being able to compensate for cost inflation by efficiency measures, as that has been its main issue lately, in our view.

SG&A was about 2% higher than expected, which, combined with a gross profit largely as expected, resulted in an EBITA of SEK73m (73) compared to our forecast of SEK76m. Note that last year’s Q3 – as was the case in Q2 as well –  was a strong quarter regarding of System revenue, boosting EBITA. The EBITA margin was 6.8%, while we forecasted 6.9%. Despite EBITA being flat y/y, considering the rather sharp fall in System revenue, we believe the result is solid, highlighting the successful cost cuts.

Alos, cash flow was strong and net debt (ex. leasing) to EBITDA was 0.4x 2023e. Thus, leaving a lot of financial room for acquistions.

Comments on the Business Units

As we often see in Proact, the largest Business Unit, Nordics and Baltics, performed better than the others, reaching an EBITA margin of impressive 10.1% this quarter. None of the other three Business Units had an EBITA margin above 2.5%. While the difference is larger than usual in this quarter, the trend is clear, with Nordics & Baltics having an average EBITA margin of 6.9% since the start of 2020 – where the current segment reporting started. Central is closest with an average of 6.1%, UK next with 5.1% and West last with 3.6%.

The difference has recently increased, where the market has been softer outside the Nordics and Baltics. That probably explains some of the difference. However, it also put some question marks on Proact’s partly M&A-fueled international expansion, as the track record so far is soft. At the same time, BU Nordics & Baltics has an R12m EBITA margin above Proact’s target of 8%. Thus, on the other hand, one could argue that mimicking the BU Nordics & Baltics in the other business units should take the group to its 8% margin target over time.

As the gross margin and organic growth in recurring revenue have improved, which is encouraging, we believe Proact needs to show it can have solid profitability over time outside of the Nordics/Baltics. Such signs could trigger increases in our Base Case.

Financial Forecasts

We leave our total sales forecasts unchanged while slightly decreasing System and Consulting and increasing the recurring revenue – Support and Cloud. This holds for 2023 and 2024. Regarding EBITA, we lower 2023 somewhat, partly due to the lower-than-expected outcome in this quarter. For 2024, we leave our EBITA forecasts unchanged.

Valuation

We lowered our Base Case to SEK110 (115) largely because we increased our risk-free rate from 2.5% to 3%, resulting in a higher WACC.

Peer Valuation

Proact is trading at a discount of 30% to the median IT consultant on EV/EBITDA 2024 – Note that EBITDA somewhat overestimates the earnings in Proact relative to the peers considering its hardware-heavy business model. However, the discount is nevertheless significant. We believe a lower discount is reasonable. Also, on the other hand, EBIT underestimates its earnings due to its relatively high M&A-related D&A. Proact has the advantage of a high share of recurring revenue supporting a premium. However, the company’s earnings have historically been volatile, which this quarter highlights. We believe Proact could be on track to becoming a more stable business, which we believe would motivate a higher multiple.

Investment thesis

Case

Consolidating European Multi-cloud VAR players

As a Value-Added Reseller (VAR) Proact sources hardware and software from leading suppliers to create cloud and data center solutions. Proact's expertise in multi-cloud and business-critical data differentiates itself from the public cloud giants. We expect an increased focus on data regulations, control, and security to strengthen the demand for Proact’s offering. We believe further acquisitions, where Proact expands its offering or geographical market, and solid growth in recurring revenues to be the potential catalysts.

Evidence

Strong customer base, solid M&A activity, and growing recurring revenues

Proact has an impressive customer list spanning many sectors, including cloud software front-runner Fortnox, Saab, Volvo, and Pensionsmyndigheten. We believe they highlight that Proact’s offering is relevant for a wide range of customers with high requirements regarding reliability and security. Proact has also taken an active part in consolidating the space, expanding its presence in UK, Benelux, and Germany as well as in cloud in general. Coming from a history of a large share of volatile hardware revenue, 1/3 of Proact’s sales are now recurring cloud and support revenues, improving the stability of its cash flows.

Challenge

Competition from the giants

The public cloud giants such as Amazon’s AWS, Microsoft’s Azure, and Google’s Google Cloud are growing rapidly, taking a larger share of companies’ data. However, as Proact focuses on business-critical data and multi-cloud solutions, we believe Proact and the cloud giants rarely compete for the same data. Also, Proact has partnerships with the public cloud giants to strengthen its multi-cloud. Thus, while Proact mainly focuses on niches other than the giants and partners with them, the long-term movement to the large clouds could pressure Proact’s growth prospects.

Challenge

Expensive M&A

While most of Proact’s acquisitions have had a higher share of cloud and service revenue than Proact, paying an average of 8x EBITA for its acquisitions since 2019, making the multiple arbitrage negligible. Although we believe the typically Proact acquisition adds a more attractive revenue mix (more cloud and services) and has potential synergies, we believe it is worth mentioning that Proact lacks much of the multiple arbitrage most listed businesses have.

Valuation

Fair Value SEK 110

Our DCF model shows a fair value of SEK 110, which is also supported by a peer valuation. Given that Proact’s streak of strong reports continues, we believe the company should trade at a premium to the average IT consultant firm considering its high share of recurring revenues.

Quality Rating

People: 3

Proact receives an average rating for People for several reasons. First, management has solid and relevant experience. Second, we believe that management's communication is balanced and realistic. However, the rating would be higher if the CEO and chairman of the board increased their shareholdings.

Business: 3

Proact receives an average rating for business for several reasons. First, its revenues consist to a significant extent of recurring revenues. Second, its products and services are "must-haves". Third, its revenues are rather insensitive to economic cycles. However, the lack of organic growth and the dependency on major partners reduce the rating somewhat.

Financials: 3

Proact receives an average rating for Financials for several reasons. First, the company has a long track record of being profitable. Second, Proact has a strong financial position. To achieve an even higher rating, Proact would need to increase its growth and margins further.

Financials

Rating definitions

The team

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Contents

Comments on the Business Units

Financial Forecasts

Valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

Download article