Better Collective: Playmaker Capital acquisition boosts growth in 2024-25

Research Update

2023-11-20

07:41

Redeye updates on Better Collective following its Q3-results which came in softer than expected. However, the company reiterates its guidance for 2023 while the addition of Playmaker Capital results in increased estimates for 2024-25E.

HA

AH

Hjalmar Ahlberg

Anton Hoof

Soft Q3-results, reiterated guidance for 2023

Better Collective reported Q3 revenue of EUR75m which was close to our forecast. However, opex was somewhat higher than estimated resulting in EBITDA coming in below our expectations. The start to Q4 was also soft but this was largely due to a weak sports win margin while underlying performance was strong. Better Collective also reiterates its 2023 financial targets indicating expectations of a strong year-end.

Playmaker Capital acquisition

While Q3-results were somewhat soft, the acquisition of Playmaker Capital supports the growth outlook for 2024-25E. We think the fits Better Collective well as it strengthens the position in US and also creates a market leading position in the fast growing South American region. The acquisition is expected to be closed during Q1 2024, and we have included the acquisition in our estimates from Q2 2024.

Increased estimates for 2024-25E

Although we lower our 2023 estimates on the back of the soft Q3 (2023E EBITDA down 7%) we have increased for 2024-25E EBITDA with 6-12% owing to the acquisition of Playmaker Capital. Our valuation range remains unchanged however, where the increased estimates are counteracted by an increase in our assumption of the risk-free interest rate. Our base case of SEK380 implies an EV/EBITDA of 16x 2024E while the share currently trades at 10x 2024E and the historical average NTM EV/EBITDA is c12x.

Key financials

EURm202120222023e2024e2025e
Revenues177.1269.3321.6409.6477.3
Revenue Growth94.2%52.1%19.4%27.4%16.5%
EBITDA55.885.1104.9137.6167.6
EBIT45.570.479.498.6124.0
EBIT Margin25.7%26.2%24.7%24.1%26.0%
Net Income17.348.142.761.985.5
EV/EBITDA20.511.512.39.67.2
EV/EBIT25.113.916.313.49.7
P/E30.816.724.518.713.5

Soft Q3-results

Better Collective reported Q3 revenue of EUR75.4m which was close to our forecast of EUR76.4m. Growth was 26% of which 16% organic while we forecasted 28% and 16% respectively. On a regional basis, North America was somewhat lower than expected while Europe & RoW was slightly higher than our forecast. US continues its transition towards a larger mix of revenue-share contracts where Better Collective highlights that NDC growth was 73% in North America for Q3 (revenue growth was 24%) and with 64% on revenue-share agreements this builds for continued growing recurring revenue from the region. For Europe & RoW Better Collective commented that South America continues to be a strong growth market and is increasing its share of the revenue mix. Better Collective also added that the sports win margin in Q3 was on a more normalized level compared to earlier quarters which saw an above-average sports win margin. The start of Q4 was somewhat softer than expected with revenue of EUR24.3m in October (we expected EUR26-28m), however, the company adds that a significantly lower than expected sports win margin impacted the revenue with >EUR8m suggesting a strong underlying performance.

The company reported EBITDA of EUR19.6m, which was lower than our forecast of EUR22.9m. While direct costs were largely in line with expectations, the main deviation was in staff costs, which increased more than expected in the quarter, owing partly to costs related to warrants. On a segment level, Paid Media continued to see solid profitability with an EBITDA-margin of 29% (up from 11% in Q3 2022) as the segment benefits from a larger mix of revenue-share based income. Coming to EBIT, the reported number was lower than expected where D&A was somewhat higher. Reported net income was impacted by higher net financials which saw negative effects from unrealized losses on Catena Media shares.

The table below summarizes the Q3-results outcome compared to our forecast.

Better Collective: results outcome
EURmQ3 22Q4 22Q1 23Q2 23Q3 23EQ 23ADiff, %
Revenue59.786.187.978.176.475.4-1.3%
OW North America17.835.137.122.924.022.5-6.4%
OW Europe & RoW41.951.050.855.252.452.91.0%
Direct costs-21.7-26.8-27.1-22.0-25.2-25.7
Gross profit38.059.460.856.151.249.8-2.8%
Staff costs-17.3-17.9-21.2-21.4-21.8-23.47.3%
Other costs-6.1-6.3-6.3-6.0-6.5-6.84.0%
EBITDA adj14.635.233.328.722.919.6-14.4%
EBIT9.632.428.120.716.311.5-29.5%
Net income7.020.320.98.310.73.1-71.1%
EPS reported0.120.350.360.140.190.06-67.7%
Source: Redeye Research

Strong NDC intake and growing recurring revenue

Better Collective continues to focus on recurring revenue which increased 49% in the quarter and represented 61% of total revenue (up from 52% in Q3 2022). With a total NDC intake of 445k (YoY growth of 27%) of which 87% were on revenue-share contracts the company is set to grow recurring revenue further in the coming quarters, albeit with seasonal variability. Still, while the company continues to see a strong intake of NDCs on revenue share, Better Collective also highlights that this means tough comps for the US business in the next few quarters. In Q1 2023, the company saw a strong boost from Ohio and Massachusetts which launched sports betting and generated a high CPA revenue mix (recurring revenue in Q1 2023 was 46%). Looking into Q3-Q4 2024, the comps should start to get easier however, while the growth trend should also become more aligned with gross gaming revenue development for the US market.

Better Collective: NDC intake and recurring revenue mix

Source: Redeye Research

Playmaker Capital supports growth in 2024-25E

Looking into 2024-25E, Better Collective’s growth will be supported by the acquisition of Playmaker Capital which was announced on November 6 (also see our comment here: Better Collective: Expands Americas footprint with acquisition of Playmaker Capital). The acquisition will expand Better Collective’s position in Americas where the company highlights that it is becoming a market leader in South America as well as further strengthening its position in North America. Playmaker Capital has seen strong growth during 2023, driven by both acquisitions and organic growth. In its Q3-report, Playmaker Capital highlights that it achieved pro-forma growth of 46% in Q1-Q3 2023. Similar to Better Collective, growth was tilted to Q1 2023, driven by the launch of sports betting in Ohio and Massachusetts and as such, the company will likely also face tough comps in Q1 2024. Looking at the consensus estimates for Playmaker Capital in 2024E, growth is expected to be around 10% with a total revenue of around USD60m (cEUR55m). The acquisition is expected to close during Q1, and assuming consolidation from Q2 2024, we expect Playmaker to add some EUR35m-40m to Better Collectives topline in 2024 and EUR55-65m in 2025E.

Increased estimates for 2024-25E

While we lower our 2023 estimates on the back of the soft Q3 (2023E EBITDA down 7%) we have increased for 2024-25E EBITDA with 6-12%. This comes on the back of the Playmaker acquisition which is expected to close in Q1 2024, and we have included the acquisition in our estimates from Q2 2024. We have also slightly lowered our organic growth assumption for 2024E, taking into consideration that Better Collective highlights tough comps US in the next few quarters, owing to the increased revenue-share mix. The table below summarizes key financials for 2021-25E.

Better Collective: Financial forecasts
EURm20212022Q1 23Q2 23Q3 23Q4 23E2023E2024E2025E
Revenue17726987.978.175.480.1322410477
Growth, %94%52%30%39%26%-7%19%27%17%
Ow organic, %28%34%23%29%16%-9%12%12%14%
North America479937.122.922.531.6114161195
Europe & RoW13017150.855.252.948.5207248282
North America Y/Y (%)370%110%19%60%24%-10%16%41%21%
Europe & RoW Y/Y (%)60%31%40%32%27%-5%22%20%14%
Direct costs-65-92-27.1-22.0-25.7-25.6-100-125-144
Staff costs-41-69-21.2-21.4-23.4-24.1-90-116-131
Other costs-16-23-6.3-6.0-6.8-7.0-26-32-34
EBITDA adj568533.328.719.623.4105138168
EBITDA adj (%)32%32%38%37%26%29%33%34%35%
Non-recurring-170-0.6-1.2-0.50.0-200
EBITDA398532.727.519.123.4103138168
EBITDA (%)22%32%37%35%25%29%32%34%35%
EBIT297028.120.711.516.87799124
EBIT (%)16%26%32%27%15%21%24%24%26%
Net income adj.344821.59.53.610.3456285
Net income174820.98.33.110.3436285
EPS adj, EUR0.60.90.390.170.070.190.81.11.5
EPS, EUR0.30.90.380.150.060.190.81.11.5
Source: Redeye Research

Valuation

Coming to our valuation, we leave our base case unchanged at SEK380 which implies an EV/EBITDA of 16x 2024E while the share historically has averaged 12x NTM EV/EBITDA. We have increased our discount rate to 8.5% from 8.0% on the back of higher assumptions for the risk-free rate which is increased to 3.0% from 2.5%. However, the negative effect is mitigated by the increased estimates coming on the back of the acquisition of Playmaker Capital. Our bull case and bear case also remain unchanged at SEK520 and SEK205 respectively. The table below summarizes key assumptions for our valuation scenarios.

Better Collective: Fair Value Range
SEKBear CaseBase CaseBull Case
Value per share205380520
Revenue CAGR 2024-202811%14%16%
Revenue CAGR 2029-20383%5%7%
Growth Terminal2%2%2%
EBITDA-margin 2024-203828%33%35%
EBITDA Terminal25%30%33%
Source: Redeye Research
ev ebitda light

Source: Factset

eps light

Source: Factset

Investment thesis

Case

Profitable growth supported by booming sports betting market in Americas

Better Collective is in a solid position to yield profitable growth over several years on the back of the structurally growing online gambling market coupled with an attractive business model generating strong margins. We expect the company to generate organic growth of 15-30% over 2022-24E as it benefits from regulation of the US sports betting market coupled with an emerging position in South America while the more mature European business continues to generate stable performance. The company should also see operating leverage as it reaps the benefit from its strong product portfolio of online educational and informational sports betting content.

Evidence

Solid track record by owner operated management team

Our positive view on Better Collective is supported by its strong track record. The company’s management team which are also founders and large shareholders of the company (CEO owns c. 20%) have grown the company substantially since it was listed in 2018 (revenue increase from EUR40m in 2018 to EUR269m in 2022). Better Collective has also built a strong position in the US through acquisitions that has this far delivered on expectations. Finally, the company has delivered on its financial targets which gives credit to believe in future growth targets.

Challenge

High growth in US will drive increased competition

The strong growth in US will likely drive increased competition in the online sports betting and casino marketing segment. However, Better Collective focus on building quality products which should put it ahead of competition in our view. Additionally, it has also been able to strike partnerships with traditional media outlets which further strengthens its competitive position.

Valuation

Base case DCF driven by US growth – implies valuation in higher end of historic EV/EBITDA range

We find a base case valuation of SEK380 per share for Better Collective which is derived from a DCF-valuation using a discount rate of 8.0%. The base case implies an EV/EBITDA multiple of 21x on our 2023E and 16x 2024E EBITDA while the share has historically traded in a range of 8x to 20x twelve months forward EBITDA. Our base case assumes growth of 12% between 2024-28E and 5% between 2029-38E supported by the structural growth in the US market. We assume a slight margin expansion as the company enjoys operating leverage.

Quality Rating

People: 4

We regard management as capable, with notable industry experience. Impressively, Jesper Søgaard and Christian Kirk Rasmussen have taken Better Collective from a single site to the world’s leading sports betting affiliate. However, board members average a relatively short history with the company. The founders, who are also part of top management, hold the majority of the shares. We consider this positive as this creates long-term alignment with shareholders. Chairman of the board Jens Bager holds over 2%, while several other board members and the CFO also have significant shareholdings. This strengthens the ownership structure further. Moreover, Better Collective has several institutional investors among its largest owners, which we view as a further stamp of quality.

Business: 4

The bulk of sales are generated from regulated markets, which mitigates regulatory risk. The US market and several large South American markets offers a large potential for Better Collective, as they are being regulated. The operations are also highly scalable, and the gross margin is above 60%, including Paid Media. Better Collective’s community sites create network effects and barriers against new competitors. Moreover, much of the sites’ traffic is direct, leading to low dependence on Google and expensive paid media compared to peers. On the negative side, Better Collective is still exposed to regulatory risks and potential margin pressure. Furthermore, despite its rapid growth pace Better Collective still has strong EBITDA margin of above 30% with strong cash flow.

Financials: 4

Better Collective is a very active and successful industry consolidator with several acquisitions carried through in the last years. While this can increase leverage in the short term the company’s strong cash generation means this quickly improves and opens for further growth by acquisitions.

Financials

Income statement
EURm202120222023e2024e2025e
Revenues177.1269.3321.6409.6477.3
Cost of Revenue64.992.2100.5124.9144.4
Operating Expenses56.492.0116.1147.1165.3
EBITDA55.885.1104.9137.6167.6
Depreciation1.82.33.23.13.6
Amortizations8.512.322.336.040.0
EBIT45.570.479.498.6124.0
Shares in Associates0.000.000.000.000.00
Interest Expenses5.99.623.216.010.0
Net Financial Items-2.5-5.4-19.0-16.0-10.0
EBT26.265.058.182.6114.0
Income Tax Expenses8.916.915.420.628.5
Net Income17.348.142.761.985.5
Balance sheet
Assets
Non-current assets
EURm202120222023e2024e2025e
Property, Plant and Equipment (Net)1.78.810.49.48.2
Goodwill178.2183.9223.9311.9311.9
Intangible Assets341.7487.5527.9588.1557.7
Right-of-Use Assets2.70.000.000.000.00
Other Non-Current Assets10.29.99.99.99.9
Total Non-Current Assets534.5690.2772.2919.3887.7
Current assets
EURm202120222023e2024e2025e
Inventories0.000.000.000.000.00
Accounts Receivable30.153.264.381.995.5
Other Current Assets4.210.332.241.047.7
Cash Equivalents28.631.541.9116.7230.4
Total Current Assets62.995.0138.4239.6373.6
Total Assets597.4785.2910.61,158.91,261.3
Equity and Liabilities
Equity
EURm202120222023e2024e2025e
Non Controlling Interest0.000.000.000.000.00
Shareholder's Equity344.8412.9442.2618.5704.0
Non-current liabilities
EURm202120222023e2024e2025e
Long Term Debt121.1201.7231.7281.7281.7
Long Term Lease Liabilities1.55.05.05.05.0
Other Non-Current Lease Liabilities74.5100.6140.6140.6140.6
Total Non-Current Liabilities197.1307.2377.2427.2427.2
Current liabilities
EURm202120222023e2024e2025e
Short Term Debt0.001.11.11.11.1
Short Term Lease Liabilities1.31.71.71.71.7
Accounts Payable18.422.332.241.047.7
Other Current Liabilities35.740.156.369.579.6
Total Current Liabilities55.565.191.1113.1130.1
Total Liabilities and Equity597.4785.2910.61,158.91,261.3
Cash flow
EURm202120222023e2024e2025e
Operating Cash Flow31.648.261.396.6125.7
Investing Cash Flow-219.2-112.6-67.5-186.2-11.9
Financing Cash Flow188.865.716.6164.40.00

Rating definitions

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