Better Collective: Playmaker Capital acquisition boosts growth in 2024-25
Research Update
2023-11-20
07:41
Redeye updates on Better Collective following its Q3-results which came in softer than expected. However, the company reiterates its guidance for 2023 while the addition of Playmaker Capital results in increased estimates for 2024-25E.
HA
AH
Hjalmar Ahlberg
Anton Hoof
Better Collective reported Q3 revenue of EUR75m which was close to our forecast. However, opex was somewhat higher than estimated resulting in EBITDA coming in below our expectations. The start to Q4 was also soft but this was largely due to a weak sports win margin while underlying performance was strong. Better Collective also reiterates its 2023 financial targets indicating expectations of a strong year-end.
While Q3-results were somewhat soft, the acquisition of Playmaker Capital supports the growth outlook for 2024-25E. We think the fits Better Collective well as it strengthens the position in US and also creates a market leading position in the fast growing South American region. The acquisition is expected to be closed during Q1 2024, and we have included the acquisition in our estimates from Q2 2024.
Although we lower our 2023 estimates on the back of the soft Q3 (2023E EBITDA down 7%) we have increased for 2024-25E EBITDA with 6-12% owing to the acquisition of Playmaker Capital. Our valuation range remains unchanged however, where the increased estimates are counteracted by an increase in our assumption of the risk-free interest rate. Our base case of SEK380 implies an EV/EBITDA of 16x 2024E while the share currently trades at 10x 2024E and the historical average NTM EV/EBITDA is c12x.
EURm | 2021 | 2022 | 2023e | 2024e | 2025e |
Revenues | 177.1 | 269.3 | 321.6 | 409.6 | 477.3 |
Revenue Growth | 94.2% | 52.1% | 19.4% | 27.4% | 16.5% |
EBITDA | 55.8 | 85.1 | 104.9 | 137.6 | 167.6 |
EBIT | 45.5 | 70.4 | 79.4 | 98.6 | 124.0 |
EBIT Margin | 25.7% | 26.2% | 24.7% | 24.1% | 26.0% |
Net Income | 17.3 | 48.1 | 42.7 | 61.9 | 85.5 |
EV/EBITDA | 20.5 | 11.5 | 12.3 | 9.6 | 7.2 |
EV/EBIT | 25.1 | 13.9 | 16.3 | 13.4 | 9.7 |
P/E | 30.8 | 16.7 | 24.5 | 18.7 | 13.5 |
Better Collective reported Q3 revenue of EUR75.4m which was close to our forecast of EUR76.4m. Growth was 26% of which 16% organic while we forecasted 28% and 16% respectively. On a regional basis, North America was somewhat lower than expected while Europe & RoW was slightly higher than our forecast. US continues its transition towards a larger mix of revenue-share contracts where Better Collective highlights that NDC growth was 73% in North America for Q3 (revenue growth was 24%) and with 64% on revenue-share agreements this builds for continued growing recurring revenue from the region. For Europe & RoW Better Collective commented that South America continues to be a strong growth market and is increasing its share of the revenue mix. Better Collective also added that the sports win margin in Q3 was on a more normalized level compared to earlier quarters which saw an above-average sports win margin. The start of Q4 was somewhat softer than expected with revenue of EUR24.3m in October (we expected EUR26-28m), however, the company adds that a significantly lower than expected sports win margin impacted the revenue with >EUR8m suggesting a strong underlying performance.
The company reported EBITDA of EUR19.6m, which was lower than our forecast of EUR22.9m. While direct costs were largely in line with expectations, the main deviation was in staff costs, which increased more than expected in the quarter, owing partly to costs related to warrants. On a segment level, Paid Media continued to see solid profitability with an EBITDA-margin of 29% (up from 11% in Q3 2022) as the segment benefits from a larger mix of revenue-share based income. Coming to EBIT, the reported number was lower than expected where D&A was somewhat higher. Reported net income was impacted by higher net financials which saw negative effects from unrealized losses on Catena Media shares.
The table below summarizes the Q3-results outcome compared to our forecast.
Better Collective: results outcome | |||||||
EURm | Q3 22 | Q4 22 | Q1 23 | Q2 23 | Q3 23E | Q 23A | Diff, % |
Revenue | 59.7 | 86.1 | 87.9 | 78.1 | 76.4 | 75.4 | -1.3% |
OW North America | 17.8 | 35.1 | 37.1 | 22.9 | 24.0 | 22.5 | -6.4% |
OW Europe & RoW | 41.9 | 51.0 | 50.8 | 55.2 | 52.4 | 52.9 | 1.0% |
Direct costs | -21.7 | -26.8 | -27.1 | -22.0 | -25.2 | -25.7 | |
Gross profit | 38.0 | 59.4 | 60.8 | 56.1 | 51.2 | 49.8 | -2.8% |
Staff costs | -17.3 | -17.9 | -21.2 | -21.4 | -21.8 | -23.4 | 7.3% |
Other costs | -6.1 | -6.3 | -6.3 | -6.0 | -6.5 | -6.8 | 4.0% |
EBITDA adj | 14.6 | 35.2 | 33.3 | 28.7 | 22.9 | 19.6 | -14.4% |
EBIT | 9.6 | 32.4 | 28.1 | 20.7 | 16.3 | 11.5 | -29.5% |
Net income | 7.0 | 20.3 | 20.9 | 8.3 | 10.7 | 3.1 | -71.1% |
EPS reported | 0.12 | 0.35 | 0.36 | 0.14 | 0.19 | 0.06 | -67.7% |
Source: Redeye Research |
Better Collective continues to focus on recurring revenue which increased 49% in the quarter and represented 61% of total revenue (up from 52% in Q3 2022). With a total NDC intake of 445k (YoY growth of 27%) of which 87% were on revenue-share contracts the company is set to grow recurring revenue further in the coming quarters, albeit with seasonal variability. Still, while the company continues to see a strong intake of NDCs on revenue share, Better Collective also highlights that this means tough comps for the US business in the next few quarters. In Q1 2023, the company saw a strong boost from Ohio and Massachusetts which launched sports betting and generated a high CPA revenue mix (recurring revenue in Q1 2023 was 46%). Looking into Q3-Q4 2024, the comps should start to get easier however, while the growth trend should also become more aligned with gross gaming revenue development for the US market.
Better Collective: NDC intake and recurring revenue mix
Source: Redeye Research
Looking into 2024-25E, Better Collective’s growth will be supported by the acquisition of Playmaker Capital which was announced on November 6 (also see our comment here: Better Collective: Expands Americas footprint with acquisition of Playmaker Capital). The acquisition will expand Better Collective’s position in Americas where the company highlights that it is becoming a market leader in South America as well as further strengthening its position in North America. Playmaker Capital has seen strong growth during 2023, driven by both acquisitions and organic growth. In its Q3-report, Playmaker Capital highlights that it achieved pro-forma growth of 46% in Q1-Q3 2023. Similar to Better Collective, growth was tilted to Q1 2023, driven by the launch of sports betting in Ohio and Massachusetts and as such, the company will likely also face tough comps in Q1 2024. Looking at the consensus estimates for Playmaker Capital in 2024E, growth is expected to be around 10% with a total revenue of around USD60m (cEUR55m). The acquisition is expected to close during Q1, and assuming consolidation from Q2 2024, we expect Playmaker to add some EUR35m-40m to Better Collectives topline in 2024 and EUR55-65m in 2025E.
While we lower our 2023 estimates on the back of the soft Q3 (2023E EBITDA down 7%) we have increased for 2024-25E EBITDA with 6-12%. This comes on the back of the Playmaker acquisition which is expected to close in Q1 2024, and we have included the acquisition in our estimates from Q2 2024. We have also slightly lowered our organic growth assumption for 2024E, taking into consideration that Better Collective highlights tough comps US in the next few quarters, owing to the increased revenue-share mix. The table below summarizes key financials for 2021-25E.
Better Collective: Financial forecasts | |||||||||
EURm | 2021 | 2022 | Q1 23 | Q2 23 | Q3 23 | Q4 23E | 2023E | 2024E | 2025E |
Revenue | 177 | 269 | 87.9 | 78.1 | 75.4 | 80.1 | 322 | 410 | 477 |
Growth, % | 94% | 52% | 30% | 39% | 26% | -7% | 19% | 27% | 17% |
Ow organic, % | 28% | 34% | 23% | 29% | 16% | -9% | 12% | 12% | 14% |
North America | 47 | 99 | 37.1 | 22.9 | 22.5 | 31.6 | 114 | 161 | 195 |
Europe & RoW | 130 | 171 | 50.8 | 55.2 | 52.9 | 48.5 | 207 | 248 | 282 |
North America Y/Y (%) | 370% | 110% | 19% | 60% | 24% | -10% | 16% | 41% | 21% |
Europe & RoW Y/Y (%) | 60% | 31% | 40% | 32% | 27% | -5% | 22% | 20% | 14% |
Direct costs | -65 | -92 | -27.1 | -22.0 | -25.7 | -25.6 | -100 | -125 | -144 |
Staff costs | -41 | -69 | -21.2 | -21.4 | -23.4 | -24.1 | -90 | -116 | -131 |
Other costs | -16 | -23 | -6.3 | -6.0 | -6.8 | -7.0 | -26 | -32 | -34 |
EBITDA adj | 56 | 85 | 33.3 | 28.7 | 19.6 | 23.4 | 105 | 138 | 168 |
EBITDA adj (%) | 32% | 32% | 38% | 37% | 26% | 29% | 33% | 34% | 35% |
Non-recurring | -17 | 0 | -0.6 | -1.2 | -0.5 | 0.0 | -2 | 0 | 0 |
EBITDA | 39 | 85 | 32.7 | 27.5 | 19.1 | 23.4 | 103 | 138 | 168 |
EBITDA (%) | 22% | 32% | 37% | 35% | 25% | 29% | 32% | 34% | 35% |
EBIT | 29 | 70 | 28.1 | 20.7 | 11.5 | 16.8 | 77 | 99 | 124 |
EBIT (%) | 16% | 26% | 32% | 27% | 15% | 21% | 24% | 24% | 26% |
Net income adj. | 34 | 48 | 21.5 | 9.5 | 3.6 | 10.3 | 45 | 62 | 85 |
Net income | 17 | 48 | 20.9 | 8.3 | 3.1 | 10.3 | 43 | 62 | 85 |
EPS adj, EUR | 0.6 | 0.9 | 0.39 | 0.17 | 0.07 | 0.19 | 0.8 | 1.1 | 1.5 |
EPS, EUR | 0.3 | 0.9 | 0.38 | 0.15 | 0.06 | 0.19 | 0.8 | 1.1 | 1.5 |
Source: Redeye Research |
Coming to our valuation, we leave our base case unchanged at SEK380 which implies an EV/EBITDA of 16x 2024E while the share historically has averaged 12x NTM EV/EBITDA. We have increased our discount rate to 8.5% from 8.0% on the back of higher assumptions for the risk-free rate which is increased to 3.0% from 2.5%. However, the negative effect is mitigated by the increased estimates coming on the back of the acquisition of Playmaker Capital. Our bull case and bear case also remain unchanged at SEK520 and SEK205 respectively. The table below summarizes key assumptions for our valuation scenarios.
Better Collective: Fair Value Range | |||
SEK | Bear Case | Base Case | Bull Case |
Value per share | 205 | 380 | 520 |
Revenue CAGR 2024-2028 | 11% | 14% | 16% |
Revenue CAGR 2029-2038 | 3% | 5% | 7% |
Growth Terminal | 2% | 2% | 2% |
EBITDA-margin 2024-2038 | 28% | 33% | 35% |
EBITDA Terminal | 25% | 30% | 33% |
Source: Redeye Research |
Source: Factset
Source: Factset
Case
Profitable growth supported by booming sports betting market in Americas
Evidence
Solid track record by owner operated management team
Challenge
High growth in US will drive increased competition
Valuation
Base case DCF driven by US growth – implies valuation in higher end of historic EV/EBITDA range
People: 4
We regard management as capable, with notable industry experience. Impressively, Jesper Søgaard and Christian Kirk Rasmussen have taken Better Collective from a single site to the world’s leading sports betting affiliate. However, board members average a relatively short history with the company. The founders, who are also part of top management, hold the majority of the shares. We consider this positive as this creates long-term alignment with shareholders. Chairman of the board Jens Bager holds over 2%, while several other board members and the CFO also have significant shareholdings. This strengthens the ownership structure further. Moreover, Better Collective has several institutional investors among its largest owners, which we view as a further stamp of quality.
Business: 4
The bulk of sales are generated from regulated markets, which mitigates regulatory risk. The US market and several large South American markets offers a large potential for Better Collective, as they are being regulated. The operations are also highly scalable, and the gross margin is above 60%, including Paid Media. Better Collective’s community sites create network effects and barriers against new competitors. Moreover, much of the sites’ traffic is direct, leading to low dependence on Google and expensive paid media compared to peers. On the negative side, Better Collective is still exposed to regulatory risks and potential margin pressure. Furthermore, despite its rapid growth pace Better Collective still has strong EBITDA margin of above 30% with strong cash flow.
Financials: 4
Better Collective is a very active and successful industry consolidator with several acquisitions carried through in the last years. While this can increase leverage in the short term the company’s strong cash generation means this quickly improves and opens for further growth by acquisitions.
Income statement | |||||
EURm | 2021 | 2022 | 2023e | 2024e | 2025e |
Revenues | 177.1 | 269.3 | 321.6 | 409.6 | 477.3 |
Cost of Revenue | 64.9 | 92.2 | 100.5 | 124.9 | 144.4 |
Operating Expenses | 56.4 | 92.0 | 116.1 | 147.1 | 165.3 |
EBITDA | 55.8 | 85.1 | 104.9 | 137.6 | 167.6 |
Depreciation | 1.8 | 2.3 | 3.2 | 3.1 | 3.6 |
Amortizations | 8.5 | 12.3 | 22.3 | 36.0 | 40.0 |
EBIT | 45.5 | 70.4 | 79.4 | 98.6 | 124.0 |
Shares in Associates | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Interest Expenses | 5.9 | 9.6 | 23.2 | 16.0 | 10.0 |
Net Financial Items | -2.5 | -5.4 | -19.0 | -16.0 | -10.0 |
EBT | 26.2 | 65.0 | 58.1 | 82.6 | 114.0 |
Income Tax Expenses | 8.9 | 16.9 | 15.4 | 20.6 | 28.5 |
Net Income | 17.3 | 48.1 | 42.7 | 61.9 | 85.5 |
Balance sheet | |||||
Assets | |||||
Non-current assets | |||||
EURm | 2021 | 2022 | 2023e | 2024e | 2025e |
Property, Plant and Equipment (Net) | 1.7 | 8.8 | 10.4 | 9.4 | 8.2 |
Goodwill | 178.2 | 183.9 | 223.9 | 311.9 | 311.9 |
Intangible Assets | 341.7 | 487.5 | 527.9 | 588.1 | 557.7 |
Right-of-Use Assets | 2.7 | 0.00 | 0.00 | 0.00 | 0.00 |
Other Non-Current Assets | 10.2 | 9.9 | 9.9 | 9.9 | 9.9 |
Total Non-Current Assets | 534.5 | 690.2 | 772.2 | 919.3 | 887.7 |
Current assets | |||||
EURm | 2021 | 2022 | 2023e | 2024e | 2025e |
Inventories | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Accounts Receivable | 30.1 | 53.2 | 64.3 | 81.9 | 95.5 |
Other Current Assets | 4.2 | 10.3 | 32.2 | 41.0 | 47.7 |
Cash Equivalents | 28.6 | 31.5 | 41.9 | 116.7 | 230.4 |
Total Current Assets | 62.9 | 95.0 | 138.4 | 239.6 | 373.6 |
Total Assets | 597.4 | 785.2 | 910.6 | 1,158.9 | 1,261.3 |
Equity and Liabilities | |||||
Equity | |||||
EURm | 2021 | 2022 | 2023e | 2024e | 2025e |
Non Controlling Interest | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Shareholder's Equity | 344.8 | 412.9 | 442.2 | 618.5 | 704.0 |
Non-current liabilities | |||||
EURm | 2021 | 2022 | 2023e | 2024e | 2025e |
Long Term Debt | 121.1 | 201.7 | 231.7 | 281.7 | 281.7 |
Long Term Lease Liabilities | 1.5 | 5.0 | 5.0 | 5.0 | 5.0 |
Other Non-Current Lease Liabilities | 74.5 | 100.6 | 140.6 | 140.6 | 140.6 |
Total Non-Current Liabilities | 197.1 | 307.2 | 377.2 | 427.2 | 427.2 |
Current liabilities | |||||
EURm | 2021 | 2022 | 2023e | 2024e | 2025e |
Short Term Debt | 0.00 | 1.1 | 1.1 | 1.1 | 1.1 |
Short Term Lease Liabilities | 1.3 | 1.7 | 1.7 | 1.7 | 1.7 |
Accounts Payable | 18.4 | 22.3 | 32.2 | 41.0 | 47.7 |
Other Current Liabilities | 35.7 | 40.1 | 56.3 | 69.5 | 79.6 |
Total Current Liabilities | 55.5 | 65.1 | 91.1 | 113.1 | 130.1 |
Total Liabilities and Equity | 597.4 | 785.2 | 910.6 | 1,158.9 | 1,261.3 |
Cash flow | |||||
EURm | 2021 | 2022 | 2023e | 2024e | 2025e |
Operating Cash Flow | 31.6 | 48.2 | 61.3 | 96.6 | 125.7 |
Investing Cash Flow | -219.2 | -112.6 | -67.5 | -186.2 | -11.9 |
Financing Cash Flow | 188.8 | 65.7 | 16.6 | 164.4 | 0.00 |
Disclosures and disclaimers