Doro: Pushing for growth

Research Update

2024-04-29

07:46

Analyst Q&A

Closed

Fredrik Reuterhäll answered 3 questions.

Doro delivered a soft topline growth but a large part of the softness was due to one-offs. In the quarter the gross margin was very strong and managment was optimistic Doro could deliver a gross margin above 38% going forward. Migration from 3G to 4G continues to fuel growth. Germany remains a key area to support future growth for Doro.

FR

NS

Fredrik Reuterhäll

Niklas Sävås

Contents

Q1 2024

Order Entry

Regional sales development.

Higher marketing spend will drive sales of the new products

Germany

New CEO from June

Financial forecast

Valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

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Weak topline with strong gross margin

Net sales were down 6.6% y/y to SEK195m. The UK was the strongest region, growing 6% y/y, while the rest of the regions showed negative growth. Order intake was up to SEK215m, 2.4% from Q1-23. Gross margin came in at 42%, driven by a good product mix. EBIT came in at SEK3.1m, corresponding to an EBIT margin of 2% (2% last year) due to higher OPEX.

New products, 4G migration and Germany

Looking ahead, selling expenses for 2024 are projected to rise compared to 2023. Although the new product lines currently represent a small portion of overall sales, management aims for a 10% contribution in the future, albeit with a gradual impact over the next few years helped by higher marketing spending. With Germany, we believe, being a key growth driver, Doro plans to bolster its market share within core products, leveraging the migration from 2G to 4G networks.

Valuation

We will make smaller downward sales adjustments for 2024 after the soft topline in the quarter. We increase the gross margin by 1 to 2 ppt after management's optimistic view on profitability. Our valuation range is still between SEK16 and SEK39. However, we adjust our Base Case from SEK30 to SEK29. Doro trades at an EV/Ebit multiple of 5.7x 2025E. The balance sheet is very strong, with a net cash position of SEK184m. Redeye still believes it presents an attractive investment at these levels with a potential upside of c30% to our Base Case.

Key financials

SEKm20232024e2025e2026e
Revenues973.1957.2995.51,035.3
Revenue Growth7.0%-1.6%4.0%4.0%
EBITDA119.9103.3106.3139.9
EBIT68.255.066.398.4
EBIT Margin7.0%5.7%6.7%9.5%
Net Income32.057.344.770.2
EV/Sales0.40.40.40.3
EV/EBIT5.17.15.73.3

Q1 2024

Net sales were down 6.6% y/y to SEK195m. A majority part of the lower sales were explained by lower sales of fixed telephony (a large one-off order in Q1-23). UK and Ireland were particularly strong, up 6% y/y to SEK38m. According to management, the strong sales momentum continued for feature phones in the region. The rest of the regions posted negative growth for different reasons.

Order intake was up to SEK215m, 2.4% from Q1-23. Gross margin came in at 42%, driven by a good product mix. EBIT came in at SEK3.1m, corresponding to an EBIT margin of 2% (2% last year). This was below our estimates of SEK15m. It was higher OPEX in the form of higher sales and administration costs than our estimate. Moreover, new resources in marketing, e-commerce, and product offers, plus additional costs related to the upcoming management change, have been added to the higher OPEX.

Doro: Actual vs Estimate (MSEK)
2024Q1A2024Q1EDiff vs Est.Y/Y Growth
Net sales195211-8%-7%
COGS-113-13114%-16%
Gross Profit82802%10%
Total opex-80-66-22%12%
EBITDA11.925-52%-22%
EBIT327-79%-3%
Gross Profit Margin (%)42%38%4pp17%
EBITDA Margin (%)6%12%-6pp-16%
EBIT Margin (%)2%7%-5pp4%
Basic EPS0.250.40-38%69%
Source: Redeye Research

Order Entry

Order intake came in at SEK215m in Q1 2024 2% y/y. The LTM order intake inched up to SEK 954m, 7% (5%) y/y, so the positive trend continues.

Doro: Order entry and Order book

Regional sales development.

Overall, the quarter was mixed across regions. In the Nordic region, sales decreased by 9.1% year over year, with the main reason being harder competition from smaller distributors. Western Europe (Frabel) decreased sales by 4.3%. And this decrease is entirely explained by lower fixed telephony. Apart from this, the region had good momentum with increased sales in all channels. Central Europe (Germany being the largest country in the region) lost 20.8% as Doro consciously terminated sales of non-Doro products as the last step before the new structure is in place and the new sales organization start to work. According to management, the migration trend from 2G to 4G has begun in Germany. In the UK and Ireland, sales increased by 6.1%, with good demand for features and smartphones.

Doro: Revenue per region

Doro: Revenue growth per region, %

Higher marketing spend will drive sales of the new products

Marketing and sales costs were SEK47m in the quarter, which was higher than our estimate of SEK39m. With new products ready to launch (such as the Doro Doorbell, and Hearing buds), Doro will increase investment in advertising and marketing across various digital media channels. Additionally, recent hires have been made within the marketing and sales teams. We estimate Selling expenses for 2024 to SEK201m, compared to SEK188 in 2023. As of today, the new products are a very small part of sales but when we asked the management about their ambition of the future product mix, it mentioned that 10% is a working target. But, it will probably take a few years before the new products will move the needle.

Germany

It finally looks like the new structure will be in place during Q2 2024. As we have mentioned before, we believe Germany will be very important in driving growth in the coming years. Today Doro has a much smaller market share in Germany compared to the other of its markets. So, increasing its market share within its core products supported by the underlying migration from to 4G should add to the topline growth. Germany is a very conservative market, and we do not believe any major changes this year, but there should be a visible effect end of 2024 and 2025.

New CEO from June

Julian Read was appointed as the new CEO of Doro 13th of March this year, effective 15th of June 2024. With Julian Read stepping in as CEO of Doro, it's typical for new leadership to shake things up with fresh strategies and focus areas. It's a wait-and-see game to observe what changes Julian might bring to the table in the coming months.

Financial forecast

Our growth assumptions have been adjusted downward mainly due to the weak sales in this quarter. We now estimate full-year 2024 sales to come in at SEK957m, down from SEK1017m, an adjustment of 6%. We increased our gross margin from 38% to 40% after management was pretty confident it could be a normalized level. During the quarter, Doro took steps to stop selling non-Doro products in Germany due to the new structure. This had a negative effect on margin in the quarter, but over time, a better product mix with products with higher profitability will push up margins. We estimate this effect will take place gradually over the coming years, and we think the EBIT margin will be around 8 to 10% in a couple of years. However, for 2024 Ebit margin is adjusted lower due to higher marketing spend.

Doro: Changes vs previous estimates (MSEK)
20232024Q12024Q22024Q32024Q4202420252026
Net sales973195
New2062642929579951035
Old206280292101710521095
Change0%-6%0%-6%-6%-6%
Gross Profit Margin (%)40%42%
New39%41%39%40%40%40%
Old40%40%40%40%38%38%
Change-3%2%-3%1%5%5%
EBIT683.1
New42325556698
Margin (%)7%2%9%9%6%7%10%
Old1121288084104
Margin (%)6%9%10%8%8%10%
Change-4pp0pp-1pp-2pp-1pp-1pp
Source: Redeye Research

Financial estimates for 2024e–2026e

Doro: Financial Forecast (MSEK)
20232024Q12024Q22024Q32024Q4202420252026
Net sales9731952062642929579951035
Gross Profit3908280108114384398414
EBITDA12012143740103106140
EBIT68342325556698
Basic EPS1.30.30.30.91.02.41.82.9
Revenue Growth7%-7%1%-3%1%-2%4%4%
Gross Profit Margin (%)40%42%39%41%39%40%40%40%
EBITDA Margin (%)12%6%7%14%14%11%11%14%
EBIT Margin (%)7%2%2%9%9%6%7%10%
Net Income Margin (%)3%3%3%8%8%6%4%7%
Source: Redeye Research

Valuation

We value Doro using a DCF valuation approach backed by a multiples-based valuation. Our WACC is 13%, which is no change from our last update.

DCF valuation

Our valuation range is unchanged: SEK15 (15) to SEK39 (39). However, we change Base Case from SEK 30 to SEK29.

Doro: Fair value range
SEKBear CaseBase CaseBull Case
Value per share152938
Revenue CAGR 2025-20392%3%4%
Revenue CAGR 2025-20292%4%5%
Growth Terminal2%2%2%
EBITDA-margin 2025-20396%10%12%
EBIT-margin 2025-20393%7%9%
Source: Redeye Research

Peer table and multiple valuation

Following the breakup of Doro and Careium, Doro's valuation has remained relatively low. Market scepticism regarding the return of growth after significant cost-cutting initiatives and declining volume in feature phones put pressure on the valuation. However, Doro currently holds a dominant market position in most of its geographies, benefiting from the consistent demand driven by an ageing population.

Market cap of Doro is SEK525m, with net cash at SEK183m Doro's enterprise value is SEK342m. This translates to a back-looking valuation of EV/EBIT 5.1x, and 5.7x 2025E based on our estimate. Doros est P/E 2025E is 7.9.

Finding relevant peers for Doro is somewhat challenging. Doro is a niche player selling hardware, and after the break-up and given its lower sales and margins, the market continues to value Doro at depressed multiples. On EV/Ebit 2024E, Doro trades to peers at a 50% discount (median).

Doro: Peer valuation
EV/SalesEV/EBITDAEV/EBIT
CompaniesEV (MSEK)202220232024E202220232024E202220232024E
Northbaze Group AB640.40.50.331.8n/a5.3n/an/an/a
Kjell Group AB11290.40.40.43.94.53.89.61911
Elon AB9500.20.20.26.29.56.41919020
Dustin Group AB80130.30.30.46.79.18.59.91613
Median0.40.40.36.46.85.89.81712
Average0.30.40.312.13.368.55615
Doro AB3420.40.40.42.93.83.55.17.15.7
Source: Factset & Redeye Research

An EV/EBIT of 7.1x 2024E paints the picture of low expectations from the market. Applying the EV/EBIT multiple of 11x, suggests a valuation of SEK605m, or SEK25 per share, within our DCF-valuation range. The Doro share is trading at SEK21.50 and the stock is down -1% YTD. As a reminder, the stock X-day is 2024-04-29 for the SEK2 dividend.

Investment thesis

Case

A value play with a great market position

Doro’s focus has shifted back to its core business of delivering technical solutions for seniors following the spin-off of business area Care (now Careium). When Doro decided to invest in its Care offering in 2014, it prioritised the senior phones segment less. While feature phones are undergoing a long-term downwards trend, the company has great knowledge about the seniors market and is in a favourable position to tackle the structural trend of an ageing population. We also believe Doro will be able to defend its market position in senior phones with acceptable profitability. Doro has exited unprofitable geographical regions, a move that has been a turbocharger for profits. Doro is a cash-positive generating business and has turned into a dividend machine. Because of underinvestment in the sector and the clear market need, we also see potential for Doro to consolidate its niche market through M&A. We believe investors underappreciate this potential and can be a potential catalyst for the stock in the medium term. We believe the DACH countries will be important for Doro’s growth. Currently, the company is building up its own sales organisation in the region, and we argue this should bear fruit in the coming quarters and throughout 2024.

Evidence

Strong market position in a small niche

Doro has a history as the market leader in senior phones, driven by its attentiveness to the specific needs of seniors. The company sells its phones to retailers and telecom companies that favour its products as they offer a higher margin, in turn giving Doro advantageous shelf space. The resellers do not want multiple brands for senior phones, and we think such deep relationships are a winning advantage.

Challenge

Decent grower

The market for seniors has been growing at a strong clip over the past decade because the seniors population is expanding and as group demand for technology has been growing. The general shift from feature phones to smartphones, driven largely by Apple and Samsung, has led to Doro’s key product, the feature phone, potentially losing relevance. Doro has long struggled to grow organically in the shrinking market for feature phones. We do not see this reversing in the years to come, and while the company may be able to come up with innovative products, it will be challenging for it to achieve substantial growth. Despite this, we are not concerned, as the market sets no value on growth in the years ahead.

Valuation

Good business at a compelling price

Good business at a compelling price Doro is a typical value company with low growth and stable profitability. We model low single-digit top-line growth and operating margins at 8–10% in our DCF scenarios. For 2024E, we forecast EBIT margins of around 8%, leading to an operating income of SEK80m. Our valuation range is SEK15 to 39 per share with a base case fair value of SEK30, and we believe the company is undervalued based on the discounted value of its cash flows. Doro trades at a 2024e P/E of 8.3x and an EV/EBIT 4.2x. This is too pessimistic, especially considering its net cash position of SEK180m, and dividend yield of around 8%.

Quality Rating

People: 3

The team that has been generating sales and profits for Doro for many years remained at the company after the spin-off of Doro Care (Careium). While the management team is new, the people in the company are the same, reducing the uncertainty. The same is true of the board, where three of the former six members have remained. Most of the former senior management team moved into Careium, which had been Doro’s main focus in recent years. Sales growth has been non-existent in recent years for various reasons, and the company undertook a large restructuring effort and exited select markets, which dampened sales but increased profit margins significantly. Doro’s main owner, Accendo Capital, owns 17% of the shares. Accendo is an active owner that has taken a position on the board and helped in recruiting important telecom experience to the board. Management’s share positions are too small, as has been the case for many years. We would be especially pleased to see the CEO and the CFO holding larger stakes.

Business: 2

The total phone market is, in general, not growing in value, although the seniors segment is. Doro is the market leader in a small, carved-out niche where the penetration ratio is still only in single-digit percentages outside of the Nordic region. While there are only a few niche competitors, Doro is also battling against the most prominent phone manufacturers, creating a challenging competitive situation.

Financials: 2

Doro’s EBIT margins have seen a substantial recovery after it initiated its extensive restructuring programme in 2020. ROE and ROIC have shown similar trends over the same period. Cash flows have been quite solid, though. The financial situation is robust, with a strong interest coverage ratio and a healthy debt/equity ratio. Cash flows are volatile, yet stable over time.

Financials

Rating definitions

The team

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Contents

Q1 2024

Order Entry

Regional sales development.

Higher marketing spend will drive sales of the new products

Germany

New CEO from June

Financial forecast

Valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

Download article